Archive stale leads after 180 days

Each month it archives leads with no activity in 180 days who have not replied, visited or researched your topic, and have no deal.

Use this workflowHow it works

8 stepsMonthly

The workflow diagram

Archive stale leads after 180 days: workflow diagramThe 8 steps of this workflow, from its trigger to the final step.On the 1st of each month at 4:00 AM. Scores, schedules and toolsBWWHENTRIGGEROn the 1st of each monthat 4:00 AMScores, schedules and toolsNo activity in 180 days?No activity in180 days?Replied in 180 days?Replied in 180days?Visited in 180 days?Visited in 180days?Still researching your topic?Still researchingyour topic?No deal?No deal?Remove from the active audience. Audiences and recordsBWTHENRemove from the activeaudienceAudiences and recordsMove to the archive. Audiences and recordsBWTHENMove to the archiveAudiences and recordsMark archived. Audiences and recordsBWTHENMark archivedAudiences and recordsThis path stops hereThis path stops hereThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Each month it archives leads with no activity in 180 days who have not replied, visited or researched your topic, and have no deal. They leave active audiences and move to an archive you can restore.

Why it works. Smaller, active audiences mean cheaper data steps, cleaner reports and sequences that reach people who might still buy.

Nothing is sent.

How it works

It starts: On the 1st of each month at 4:00 AM, or run on an audience now.

  1. 1

    No activity in 180 days?

    If yes, it goes on to "Replied in 180 days?". If no, it stops for that person.

  2. 2

    Replied in 180 days?

    If yes, it stops for that person. If no, it goes on to "Visited in 180 days?".

  3. 3

    Visited in 180 days?

    If yes, it stops for that person. If no, it goes on to "Still researching your topic?".

  4. 4

    Still researching your topic?

    If yes, it stops for that person. If no, it goes on to "No deal?".

  5. 5

    No deal?

    If yes, it goes on to "Remove from the active audience". If no, it stops for that person.

  6. 6

    Remove from the active audience

    Removes the people from the audience.

  7. 7

    Move to the archive

    Saves the people to an audience you can use anywhere.

  8. 8

    Mark archived

    Saves what was found onto the record.

What you need

  • MarketPulse in your BrandWell plan
  • TrafficID in your BrandWell plan
  • Outreach in your BrandWell plan
  • An audience
  • A MarketPulse topic

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

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