Build your total market from an ICP

Sizes your market from your saved ICP, saves every matching person to a Total market audience, and flags the ones already researching your topic.

Use this workflowHow it works

5 stepsOnce, then weekly

The workflow diagram

Build your total market from an ICP: workflow diagramThe 5 steps of this workflow, from its trigger to the final step.Every Monday at 6:00 AM. Scores, schedules and toolsBWWHENTRIGGEREvery Monday at 6:00 AMScores, schedules and toolsSize your market. Included data, tried firstLFTHENSize your marketIncluded data, tried firstAdd matches to your market audience. Included data, tried firstLFTHENAdd matches to yourmarket audienceIncluded data, tried firstResearching your topic now?Researching yourtopic now?Mark as in market. Audiences and recordsBWTHENMark as in marketAudiences and recordsAdd to In market now. Audiences and recordsBWTHENAdd to In market nowAudiences and recordsThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Sizes your market from your saved ICP, saves every matching person to a Total market audience, and flags the ones already researching your topic. Runs again each week to add new matches.

Why it works. Knowing the full list of people who fit lets you plan coverage and spot who is in market today instead of guessing.

Nothing is sent, so nothing waits for approval.

How it works

It starts: Every Monday at 6:00 AM, or run it once now, or when the saved search finds new people.

  1. 1

    Size your market

    Counts the people in the Lead Database who match.

  2. 2

    Add matches to your market audience

    Finds matching people in the Lead Database.

  3. 3

    Researching your topic now?

    If yes, it goes on to "Mark as in market". If no, it stops for that person.

  4. 4

    Mark as in market

    Saves what was found onto the record.

  5. 5

    Add to In market now

    Saves the people to an audience you can use anywhere.

What you need

  • Workflow Wallet funds for paid lookups and Lead Database contacts ($0.02 each, included on all-in-one, Lead Database and MarketPulse Growth and Scale plans)
  • MarketPulse in your BrandWell plan
  • A saved ideal customer profile
  • A MarketPulse topic

What it costs

Lead Database contacts are included on the all-in-one, Lead Database and MarketPulse Growth and Scale plans. Without one they are $0.02 each from your Workflow Wallet.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0 typical per 100 contacts with the unlimited Lead Database, up to $0

$2.00 otherwise, per 100 contacts, up to $2.00

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Add matches to your market audience

    • LeadFuze

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