Find the buying committee at target accounts

Each week, finds the stakeholders at target accounts that are not fully mapped, has AI label each person as economic buyer, champion, evaluator or end user, and saves the committee.

Use this workflowHow it works

9 stepsWeekly

The workflow diagram

Find the buying committee at target accounts: workflow diagramThe 9 steps of this workflow, from its trigger to the final step.Every Tuesday, for each target account. Scores, schedules and toolsBWWHENTRIGGEREvery Tuesday, for eachtarget accountScores, schedules and toolsEconomic buyer already on record?Economic buyeralready on…Find stakeholders (LeadFuze, included). TrafficIDTITHENFind stakeholders(LeadFuze, included)TrafficIDLabel each person's buying role. Waits and logicBWTHENLabel each person'sbuying roleWaits and logicSave the role on the person. Audiences and recordsBWTHENSave the role on thepersonAudiences and recordsPart of the committee?Part of thecommittee?Add to Buying committees. Audiences and recordsBWTHENAdd to Buying committeesAudiences and recordsEconomic buyer?Economic buyer?Record the economic buyer on the account. Audiences and recordsBWTHENRecord the economic buyeron the accountAudiences and recordsTell the account owner. AIMEEAITHENTell the account ownerAIMEEThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Each week, finds the stakeholders at target accounts that are not fully mapped, has AI label each person as economic buyer, champion, evaluator or end user, and saves the committee. When an economic buyer turns up, the owner hears about it.

Why it works. Deals stall without the economic buyer, and mapping the committee early lets you multi-thread before a competitor does.

Nothing is sent outside your team, so nothing waits for approval.

How it works

It starts: Every Tuesday, for each target account, or when an account joins your target list.

  1. 1

    Economic buyer already on record?

    If yes, it stops for that person. If no, it goes on to "Find stakeholders (LeadFuze, included)".

  2. 2

    Find stakeholders (LeadFuze, included)

    Finds the decision makers at the company visiting your site.

  3. 3

    Label each person's buying role

    AIMEE classifies, extracts or writes using your instruction.

  4. 4

    Save the role on the person

    Saves what was found onto the record.

  5. 5

    Part of the committee?

    If yes, it goes on to "Add to Buying committees". If no, it stops for that person.

  6. 6

    Add to Buying committees

    Saves the people to an audience you can use anywhere.

  7. 7

    Economic buyer?

    If yes, it goes on to "Record the economic buyer on the account". If no, it stops for that person.

  8. 8

    Record the economic buyer on the account

    Saves what was found onto the record.

  9. 9

    Tell the account owner

    AIMEE tells the right person, with the context they need.

What you need

  • TrafficID in your BrandWell plan
  • AIMEE in your BrandWell plan
  • A list of target accounts

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

Related workflows