Find more buyers like a competitor's customers

When a company joins your competitor-customers audience, Lead Database counts and finds the right people at similar companies, and they are enrolled in your displacement campaign after you approve.

Use this workflowHow it works

4 stepsEach new companyYou approve before anything is sent

The workflow diagram

Find more buyers like a competitor's customers: workflow diagramThe 4 steps of this workflow, from its trigger to the final step.When a company joins your competitor-customers audience. Audiences and recordsBWWHENTRIGGERWhen a company joins yourcompetitor-customers…Audiences and recordsCount matching people. Included data, tried firstLFTHENCount matching peopleIncluded data, tried firstAny matches?Any matches?Find them in Lead Database. Included data, tried firstLFTHENFind them in LeadDatabaseIncluded data, tried firstEnroll after you approve. Waits for your approvalOUTHENYOUR OKEnroll after you approveWaits for your approvalThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When a company joins your competitor-customers audience, Lead Database counts and finds the right people at similar companies, and they are enrolled in your displacement campaign after you approve.

Why it works. Companies that look like a competitor's customers have the same problem and are often not yet locked in.

Enrollment waits for your approval.

How it works

It starts: When a company joins your competitor-customers audience.

  1. 1

    Count matching people

    Counts the people in the Lead Database who match.

  2. 2

    Any matches?

    If yes, it goes on to "Find them in Lead Database". If no, it stops for that person.

  3. 3

    Find them in Lead Database

    Finds matching people in the Lead Database.

  4. 4

    Enroll after you approve Waits for your OK

    Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

  • Workflow Wallet funds for paid lookups and Lead Database contacts ($0.02 each, included on all-in-one, Lead Database and MarketPulse Growth and Scale plans)
  • Outreach in your BrandWell plan
  • An Outreach campaign
  • An audience of competitor customers

What it costs

Lead Database contacts are included on the all-in-one, Lead Database and MarketPulse Growth and Scale plans. Without one they are $0.02 each from your Workflow Wallet.

  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0 typical per 100 contacts with the unlimited Lead Database, up to $0

$10.00 otherwise, per 100 contacts, up to $20.00

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Find them in Lead Database

    • LeadFuze

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