Turn a competitor's customer page into target accounts

Reads a competitor's customers or case studies page, pulls out every customer it names, skips your own customers, and saves the rest with their stakeholders as a switch campaign list.

Use this workflowHow it works

8 stepsOnce, then monthly

The workflow diagram

Turn a competitor's customer page into target accounts: workflow diagramThe 8 steps of this workflow, from its trigger to the final step.Run it on a page you paste. Scores, schedules and toolsBWWHENTRIGGERRun it on a page youpasteScores, schedules and toolsRead the competitor's customers page. Paid per resultDATHENRead the competitor'scustomers pagePaid per resultPull out every named customer. Waits and logicBWTHENPull out every namedcustomerWaits and logicFill company details (LeadFuze first). Paid per resultDATHENFill company details(LeadFuze first)Paid per resultAlready your customer?Already yourcustomer?Note which competitor they use. Audiences and recordsBWTHENNote which competitorthey useAudiences and recordsSave as a switch target. Audiences and recordsBWTHENSave as a switch targetAudiences and recordsFind the stakeholders (LeadFuze, included). TrafficIDTITHENFind the stakeholders(LeadFuze, included)TrafficIDSave the stakeholders. Audiences and recordsBWTHENSave the stakeholdersAudiences and recordsThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Reads a competitor's customers or case studies page, pulls out every customer it names, skips your own customers, and saves the rest with their stakeholders as a switch campaign list.

Why it works. A competitor's public logo wall is a list of companies that already bought your category, which makes them the warmest switch targets you can find.

Nothing is sent, so nothing waits for approval.

How it works

It starts: Run it on a page you paste, or on the 1st of every month.

  1. 1

    Read the competitor's customers page

    Runs a BrandWell data job and returns the result.

  2. 2

    Pull out every named customer

    AIMEE classifies, extracts or writes using your instruction.

  3. 3

    Fill company details (LeadFuze first)

    Adds company details such as size, industry and website.

  4. 4

    Already your customer?

    If yes, it stops for that person. If no, it goes on to "Note which competitor they use".

  5. 5

    Note which competitor they use

    Saves what was found onto the record.

  6. 6

    Save as a switch target

    Saves the people to an audience you can use anywhere.

  7. 7

    Find the stakeholders (LeadFuze, included)

    Finds the decision makers at the company visiting your site.

  8. 8

    Save the stakeholders

    Saves the people to an audience you can use anywhere.

What you need

  • Workflow Wallet funds for paid lookups
  • TrafficID in your BrandWell plan
  • Your competitors
  • An audience of your customers

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.0024 typical per run, up to $0.055

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Read the competitor's customers page

    • TinyFish
    • Exa
    • Search1API
    • You.com

  • Fill company details (LeadFuze first)

    • LeadFuze
    • Dropleads
    • The Companies API
    • Hunter
    • Tomba
    • Icypeas
    • Sumble
    • CompanyEnrich

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