Clean first names before anyone personalizes

When a contact joins an outreach audience, AI fixes first names written in all caps, initials or with extra words. Names it cannot fix are flagged so templates fall back to a neutral greeting.

  • 4 steps, each new contact
Sample run illustrative data5 steps
  1. Starts when someone joins your outreach audience. Free.
  2. If yes, it goes on to "Clean the first name". If no, it goes on to "Flag for a neutral greeting". Free. Checks never cost anything.
  3. Asks AIMEE a question about each record and saves the answer. Uses what is in your plan.
  4. If yes, it stops for that person. If no, it goes on to "Flag for a neutral greeting". Free. Checks never cost anything.
  5. Saves what was found onto the record. Uses what is in your plan.
Done: saved.The record updated and tagged.Run it on mine
The payoff

What this unlocks

When a contact joins an outreach audience, AI fixes first names written in all caps, initials or with extra words.

'Hi JOHN' or 'Hi J.' tells the reader the email was automated before they reach the second line.

  1. Trigger
  2. BWRules

The record updated and tagged.

  • Clean data and spend that never runs past your limit.

  • It runs on its own, when someone joins your outreach audience.

API and MCP

Builders can integrate.

Integrate workflows like this into your own app, agentic workflows, or internal tools via API or MCP. Benefit from discounted data partnership relationships with no additional markup to you.

It's like OpenRouter, but for revenue-focused workflows you can build visually and deploy programmatically.

How it works

Step by step, in plain words

It starts when someone joins your outreach audience, or when a contact is created in Outreach.

  1. 1
    IfHas a record field

    Has a first name?

    If yes, it goes on to "Clean the first name". If no, it goes on to "Flag for a neutral greeting".

    Who moves on and who stops here.
  2. 2
    BWAsk AI on a record

    Clean the first name

    Asks AIMEE a question about each record and saves the answer.

    An answer, label or score for each record.
  3. 3
    IfFirst name clean is not UNKNOWN

    Usable name?

    If yes, it stops for that person. If no, it goes on to "Flag for a neutral greeting".

    Who moves on and who stops here.
  4. 4
    BWSet record fields

    Flag for a neutral greeting

    Saves what was found onto the record.

    The record updated and tagged.

Nothing is sent.

Benefits

Why teams run it

  • Hours back every week

    All 4 steps run on their own, when someone joins your outreach audience, so no one has to remember.

  • Safe to leave running

    Nothing is sent to anyone, so it can run in the background without a review.

  • No per-result charges

    It uses what is already in your plan, so a busy month costs the same.

  • Start it any way

    Run it on one person, a list, an audience or from your own agent, and get the results in place.

Make it yours

Start here, then make it yours

Partner data at our cost. No markup on any partner price.

  • Change any step Swap, add or remove any of its 4 steps on your canvas, or ask AIMEE to do it.
  • Plug in your own tools Use any partner's data at our cost, with no markup on any partner price.
  • Build apps and internal tools Turn the same nodes into revenue-focused apps and tools your team runs in one click.
  • Give every teammate's agent its tasks Assign tasks to each team member's agent. Only BrandWell does this.
  • And more Schedule it, call it from Claude or ChatGPT, or share your version and earn 20% recurring on all referrals.
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5 nodes in this workflow

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Questions, answered

How far does the $50 of included usage go?

Every plan includes $50 of usage each month. Spent only on work emails that LeadFuze finds, that is roughly 10,000 enriched leads a month. Misses are free.

Why is there no free trial?

Every plan runs on paid third-party data partners: intent signals, contact records and visitor identification. Your plan includes that data allowance, and we pay for it from day one. So instead of a trial, everything is month-to-month and you can cancel any time in-app.

What happens when the $50 runs out?

Runs pause at your limit, so nothing overspends. Top up from $10, or turn on auto top-up.

Do you mark up data partners?

No. You get the discounted rates we negotiated with each partner, with no markup on top. BrandWell data always runs first and costs less than any partner.

Can I run it on a list or from my own tools?

Yes. Run it on one person, a CSV or Google Sheet, an audience, or from Claude, ChatGPT and Zapier.

Run it on your market today.

Then share your version: 20% recurring on all referrals, and it's listed in the workflow library.