Clean first names before anyone personalizes

When a contact joins an outreach audience, AI fixes first names written in all caps, initials or with extra words.

Use this workflowHow it works

4 stepsEach new contact

The workflow diagram

Clean first names before anyone personalizes: workflow diagramThe 4 steps of this workflow, from its trigger to the final step.When someone joins your outreach audience. Audiences and recordsBWWHENTRIGGERWhen someone joins youroutreach audienceAudiences and recordsHas a first name?Has a first name?Clean the first name. Audiences and recordsBWTHENClean the first nameAudiences and recordsUsable name?Usable name?Use a neutral greeting. Audiences and recordsBWTHENUse a neutral greetingAudiences and recordsThis path stops hereThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When a contact joins an outreach audience, AI fixes first names written in all caps, initials or with extra words. Names it cannot fix are flagged so templates fall back to a neutral greeting.

Why it works. 'Hi JOHN' or 'Hi J.' tells the reader the email was automated before they reach the second line.

Nothing is sent.

How it works

It starts: When someone joins your outreach audience, or when a contact is created in Outreach.

  1. 1

    Has a first name?

    If yes, it goes on to "Clean the first name". If no, it goes on to "Use a neutral greeting".

  2. 2

    Clean the first name

    Asks AIMEE a question about each record and saves the answer.

  3. 3

    Usable name?

    If yes, it stops for that person. If no, it goes on to "Use a neutral greeting".

  4. 4

    Use a neutral greeting

    Saves what was found onto the record.

What you need

  • AIMEE in your BrandWell plan
  • An audience

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

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