Only pay to enrich records that fit your ICP

When a record joins an audience, it fills company basics from the cheapest source first.

Use this workflowHow it works

4 stepsEach new record

The workflow diagram

Only pay to enrich records that fit your ICP: workflow diagramThe 4 steps of this workflow, from its trigger to the final step.When a record joins an audience. Audiences and recordsBWWHENTRIGGERWhen a record joins anaudienceAudiences and recordsFill company basics from the cheapest source. Paid per resultDATHENFill company basics fromthe cheapest sourcePaid per resultFits your ICP?Fits your ICP?Mark it so nothing pays for it. Audiences and recordsBWTHENMark it so nothing paysfor itAudiences and recordsFind and verify their email. Paid per resultDATHENFind and verify theiremailPaid per resultThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When a record joins an audience, it fills company basics from the cheapest source first. Records that fit your ICP get a verified email; the rest are marked so no workflow spends on them.

Why it works. Spending on records you will never sell to is the most common way data budgets disappear.

Nothing is sent.

How it works

It starts: When a record joins an audience, or run on an audience now.

  1. 1

    Fill company basics from the cheapest source

    Runs a BrandWell data job and returns the result.

  2. 2

    Fits your ICP?

    If yes, it goes on to "Find and verify their email". If no, it goes on to "Mark it so nothing pays for it".

  3. 3

    Find and verify their email

    Fills a missing work email, trying included data first and paid sources only to fill the rest.

  4. 4

    Mark it so nothing pays for it

    Saves what was found onto the record.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • An audience
  • A saved ideal customer profile

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.20 typical per 100 companies checked, up to $5.24

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Fill company basics from the cheapest source

    • LeadFuze
    • Dropleads

  • Find and verify their email

    • LeadFuze
    • QuickEnrich
    • Kitt AI
    • AI Ark
    • Tomba
    • MoltSets
    • Dropleads
    • Findymail
    • +6 more

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