Pay for enrichment only when the cache misses

When a record joins an audience without a title, it uses a cached enrichment if one exists.

Use this workflowHow it works

6 stepsEach new record

The workflow diagram

Pay for enrichment only when the cache misses: workflow diagramThe 6 steps of this workflow, from its trigger to the final step.When a record joins an audience. Audiences and recordsBWWHENTRIGGERWhen a record joins anaudienceAudiences and recordsAlready has a title?Already has atitle?Cached enrichment exists?Cached enrichmentexists?Room in the budget?Room in thebudget?Queue it for later. Audiences and recordsBWTHENQueue it for laterAudiences and recordsEnrich the person. Paid per resultDATHENEnrich the personPaid per resultClear the queue flag. Audiences and recordsBWTHENClear the queue flagAudiences and recordsThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When a record joins an audience without a title, it uses a cached enrichment if one exists. Otherwise it checks the Workflow Wallet can cover the most you set; if not, the record is queued for later instead of failing.

Why it works. Most records were enriched by someone before, and checking the cache and budget first means you only pay for real gaps.

Nothing is sent.

How it works

It starts: When a record joins an audience, or run on an audience now.

  1. 1

    Already has a title?

    If yes, it stops for that person. If no, it goes on to "Cached enrichment exists?".

  2. 2

    Cached enrichment exists?

    If yes, it goes on to "Enrich the person". If no, it goes on to "Room in the budget?".

  3. 3

    Room in the budget?

    If yes, it goes on to "Enrich the person". If no, it goes on to "Queue it for later".

  4. 4

    Enrich the person

    Adds the person's role and profile details.

  5. 5

    Queue it for later

    Saves what was found onto the record.

  6. 6

    Clear the queue flag

    Saves what was found onto the record.

What you need

  • Workflow Wallet funds for paid lookups
  • An audience

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.047 typical per 100 contacts, up to $10.00

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Enrich the person

    • LeadFuze
    • AI Ark
    • Dropleads
    • QuickEnrich
    • Hunter
    • Tomba
    • MoltSets
    • Datagma
    • +4 more

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