Find customers of a competitor

Every month BrandWell data finds companies that list each competitor as a vendor and companies that use its technology.

Use this workflowHow it works

5 stepsMonthly

The workflow diagram

Find customers of a competitor: workflow diagramThe 5 steps of this workflow, from its trigger to the final step.On the 4th of every month, for each competitor. Scores, schedules and toolsBWWHENTRIGGEROn the 4th of everymonth, for each…Scores, schedules and toolsFind companies that list them as a vendor. Paid per resultDATHENFind companies that listthem as a vendorPaid per resultFind companies using their technology. Paid per resultDATHENFind companies usingtheir technologyPaid per resultMerge and keep likely customers. Waits and logicBWTHENMerge and keep likelycustomersWaits and logicSave them to the customers audience. Audiences and recordsBWTHENSave them to thecustomers audienceAudiences and recordsFind the right people at each. Paid per resultDATHENFind the right people ateachPaid per resultThis path stops here
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Every month BrandWell data finds companies that list each competitor as a vendor and companies that use its technology. They are saved to a customers audience, and the right people at each are found with LeadFuze first.

Why it works. A competitor's customer already has the budget and the problem; you only need a better reason to switch.

Runs on its own. It builds a list and sends nothing.

How it works

It starts: On the 4th of every month, for each competitor.

  1. 1

    Find companies that list them as a vendor

    Runs a BrandWell data lookup and brings the result back into the workflow.

  2. 2

    Find companies using their technology

    Runs a BrandWell data job and returns the result.

  3. 3

    Merge and keep likely customers

    AIMEE classifies, extracts or writes using your instruction.

  4. 4

    Save them to the customers audience

    Saves the people to an audience you can use anywhere.

  5. 5

    Find the right people at each

    Finds the right people at each company.

What you need

  • Workflow Wallet funds for paid lookups
  • An audience of competitors
  • Competitor technology names

What it costs

Lead Database contacts are included on the all-in-one, Lead Database and MarketPulse Growth and Scale plans. Without one they are $0.02 each from your Workflow Wallet.

  • The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$17.25 typical per 100 companies found with the unlimited Lead Database, up to $129.50

$21.57 otherwise, per 100 companies found, up to $135.25

Priced for one person per company. Each extra person typically adds about $0.92 per 100 companies found, and up to $2.00 if the Lead Database supplies every contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Find companies that list them as a vendor

    • PredictLeads

  • Find companies using their technology

    • Wiza
    • Prospeo

  • Find the right people at each

    • Dropleads
    • LeadsForge
    • QuickEnrich
    • LeadFuze
    • Icypeas
    • LeadMagic
    • Hunter

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