Multi-thread every inbound lead

What this workflow does

When someone fills a form, fills in their role, finds colleagues in the buying group at the same company, and enrolls them in a soft colleague campaign after you approve.

Why it works. Deals with several engaged contacts close more often, and an inbound lead is the best moment to widen the thread.

Colleague enrollment waits for your approval.

How it works

It starts: When someone completes a form, or when an Outreach form is submitted.

1. 1

   Fill the lead's role (LeadFuze first)

   Adds the person's role and profile details.

2. 2

   Fits your ICP?

   If yes, it goes on to "Find colleagues in the buying group". If no, it stops for that person.

3. 3

   Find colleagues in the buying group

   Finds the right people at each company.

4. 4

   Save the buying group

   Saves the people to an audience you can use anywhere.

5. 5

   Has a work email?

   If yes, it goes on to "Verify before anything is sent". If no, it goes on to "Find the missing work email".

6. 6

   Find the missing work email

   Fills a missing work email, trying included data first and paid sources only to fill the rest.

7. 7

   Email found?

   If yes, it goes on to "Verify before anything is sent". If no, it stops for that person.

8. 8

   Verify before anything is sent

   Checks the email is deliverable before anything is sent. Free checks run first.

9. 9

   Deliverable?

   If yes, it goes on to "Enroll colleagues after you approve". If no, it stops for that person.

10. 10

    Enroll colleagues after you approve Waits for your OK

    Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

• Workflow Wallet funds for paid lookups
• TrafficID in your BrandWell plan
• MarketPulse in your BrandWell plan
• Outreach in your BrandWell plan
• The TrafficID tag on your site
• An Outreach campaign
• A saved ideal customer profile

What it costs

Lead Database contacts are included on the all-in-one, Lead Database and MarketPulse Growth and Scale plans. Without one they are $0.02 each from your Workflow Wallet.

• Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
• Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
• Assumes Outreach is already enabled in your plan. Subscription fees are separate.
• The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.38 typical per 100 contacts with the unlimited Lead Database, up to $24.77

$0.46 otherwise, per 100 contacts, up to $25.00

Priced for one person per company. Each extra person typically adds about $0.06 per 100 contacts, and up to $2.00 if the Lead Database supplies every contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

• Fill the lead's role (LeadFuze first)

  • LeadFuze
  • AI Ark
  • Dropleads
  • QuickEnrich
  • Hunter
  • Tomba
  • MoltSets
  • Datagma
  • +4 more

• Find colleagues in the buying group

  • Dropleads
  • LeadsForge
  • QuickEnrich
  • LeadFuze
  • Icypeas
  • LeadMagic
  • Hunter

• Find the missing work email

  • LeadFuze
  • QuickEnrich
  • Kitt AI
  • AI Ark
  • Tomba
  • MoltSets
  • Dropleads
  • Findymail
  • +6 more

• Verify before anything is sent

  • LeadFuze
  • ContactOut
  • Kitt AI
  • MillionVerifier
  • Dropleads
  • BounceBan
  • LimaData
  • LeadMagic
  • +4 more