Buy an extra intent pull when your topic surges

When research on your topic jumps, checks your Workflow Wallet and asks you to approve an extra intent pull, then saves the ICP fits it brings to a Surge audience.

Use this workflowHow it works

6 stepsWhen a topic surgesYou approve before anything is sent

The workflow diagram

Buy an extra intent pull when your topic surges: workflow diagramThe 6 steps of this workflow, from its trigger to the final step.When your topic's research volume changes. MarketPulseBWWHENTRIGGERWhen your topic'sresearch volume changesMarketPulseUp by at least your surge level?Up by at leastyour surge level?Workflow Wallet can cover an extra pull?Workflow Walletcan cover an…Buy an extra pull after you approve. Waits for your approvalMPTHENYOUR OKBuy an extra pull afteryou approveWaits for your approvalFits your ICP?Fits your ICP?Add to Surge researchers. Audiences and recordsBWTHENAdd to Surge researchersAudiences and recordsTell the owner the Workflow Wallet is short. AIMEEAITHENTell the owner theWorkflow Wallet is shortAIMEEThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When research on your topic jumps, checks your Workflow Wallet and asks you to approve an extra intent pull, then saves the ICP fits it brings to a Surge audience.

Why it works. Surges are short, and catching the extra researchers while they are active is worth more than waiting for the next scheduled pull.

Every extra pull waits for your approval.

How it works

It starts: When your topic's research volume changes.

  1. 1

    Up by at least your surge level?

    If yes, it goes on to "Workflow Wallet can cover an extra pull?". If no, it stops for that person.

  2. 2

    Workflow Wallet can cover an extra pull?

    If yes, it goes on to "Buy an extra pull after you approve". If no, it goes on to "Tell the owner the Workflow Wallet is short".

  3. 3

    Buy an extra pull after you approve Waits for your OK

    Buys an extra intent pull. It waits for your approval first.

  4. 4

    Tell the owner the Workflow Wallet is short

    AIMEE tells the right person, with the context they need.

  5. 5

    Fits your ICP?

    If yes, it goes on to "Add to Surge researchers". If no, it stops for that person.

  6. 6

    Add to Surge researchers

    Saves the people to an audience you can use anywhere.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • AIMEE in your BrandWell plan
  • A MarketPulse topic
  • A saved ideal customer profile

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$12.50 typical per extra pull, up to $50.00

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

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