Prioritize new website visitors

Scores every identified visitor on fit, high-intent pages and topic research, has AIMEE write a one-line reason, and alerts the owner when a visitor crosses your hot line.

Use this workflowHow it works

10 stepsEach visitor

The workflow diagram

Prioritize new website visitors: workflow diagramThe 10 steps of this workflow, from its trigger to the final step.When TrafficID identifies a visitor. TrafficIDBWWHENTRIGGERWhen TrafficID identifiesa visitorTrafficIDFits your ICP?Fits your ICP?Viewed a high-intent page?Viewed ahigh-intent page?Add points for the page. Waits and logicBWTHENAdd points for the pageWaits and logicAlso researching your topic?Also researchingyour topic?Add points for research. Waits and logicBWTHENAdd points for researchWaits and logicAIMEE qualifies and explains why. TrafficIDTITHENAIMEE qualifies andexplains whyTrafficIDAt or above your hot line?At or above yourhot line?Mark as high priority. Audiences and recordsBWTHENMark as high priorityAudiences and recordsAlert the owner. AIMEEAITHENAlert the ownerAIMEEMark as low priority. Audiences and recordsBWTHENMark as low priorityAudiences and recordsThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Scores every identified visitor on fit, high-intent pages and topic research, has AIMEE write a one-line reason, and alerts the owner when a visitor crosses your hot line. Visitors outside your ICP are marked low priority.

Why it works. Most visitors never buy, so ranking them by fit and intent sends your team to the few who will.

Nothing is sent outside your team, so nothing waits for approval.

How it works

It starts: When TrafficID identifies a visitor, or when a known visitor returns.

  1. 1

    Fits your ICP?

    If yes, it goes on to "Viewed a high-intent page?". If no, it goes on to "Mark as low priority".

  2. 2

    Viewed a high-intent page?

    If yes, it goes on to "Add points for the page". If no, it goes on to "Also researching your topic?".

  3. 3

    Mark as low priority

    Saves what was found onto the record.

  4. 4

    Add points for the page

    Adds or removes score points.

  5. 5

    Also researching your topic?

    If yes, it goes on to "Add points for research". If no, it goes on to "AIMEE qualifies and explains why".

  6. 6

    Add points for research

    Adds or removes score points.

  7. 7

    AIMEE qualifies and explains why

    Checks whether the site visitor fits your ICP.

  8. 8

    At or above your hot line?

    If yes, it goes on to "Mark as high priority". If no, it stops for that person.

  9. 9

    Mark as high priority

    Saves what was found onto the record.

  10. 10

    Alert the owner

    AIMEE tells the right person, with the context they need.

What you need

  • TrafficID in your BrandWell plan
  • MarketPulse in your BrandWell plan
  • AIMEE in your BrandWell plan
  • The TrafficID tag on your site
  • A saved ideal customer profile
  • A MarketPulse topic

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

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