Track headcount growth at target accounts

Each month, reads the headcount of every target account and compares it with last month.

Use this workflowHow it works

7 stepsMonthly

The workflow diagram

Track headcount growth at target accounts: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.On the 1st of every month, for each target account. Scores, schedules and toolsBWWHENTRIGGEROn the 1st of everymonth, for each target…Scores, schedules and toolsRead this month's headcount. Paid per resultDATHENRead this month'sheadcountPaid per resultGrowing faster than your threshold?Growing fasterthan your…Mark as growing. Audiences and recordsBWTHENMark as growingAudiences and recordsAdd to Growing fast. Audiences and recordsBWTHENAdd to Growing fastAudiences and recordsResearching your topic too?Researching yourtopic too?Alert the owner. AIMEEAITHENAlert the ownerAIMEEStore this month's headcount. Audiences and recordsBWTHENStore this month'sheadcountAudiences and recordsThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Each month, reads the headcount of every target account and compares it with last month. Accounts growing faster than your threshold are saved, and the owner hears about the ones also researching your topic.

Why it works. Fast-growing teams outgrow their tools and processes, and growth is easier to sell into than a flat budget.

Nothing is sent outside your team, so nothing waits for approval.

How it works

It starts: On the 1st of every month, for each target account, or run it now.

  1. 1

    Read this month's headcount

    Runs a BrandWell data job and returns the result.

  2. 2

    Growing faster than your threshold?

    If yes, it goes on to "Mark as growing". If no, it goes on to "Store this month's headcount".

  3. 3

    Mark as growing

    Saves what was found onto the record.

  4. 4

    Add to Growing fast

    Saves the people to an audience you can use anywhere.

  5. 5

    Researching your topic too?

    If yes, it goes on to "Alert the owner". If no, it goes on to "Store this month's headcount".

  6. 6

    Alert the owner

    AIMEE tells the right person, with the context they need.

  7. 7

    Store this month's headcount

    Saves what was found onto the record.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • AIMEE in your BrandWell plan
  • A list of target accounts
  • A MarketPulse topic

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.27 typical per 100 companies, up to $0.60

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Read this month's headcount

    • TikHub
    • Fetchin
    • ScrapeCreators

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