Pause a mailing run that partly fails

When a mailing run finishes with more failures than you allow, it pauses the campaign and tells the team in Slack and by email so someone checks the list before the next run.

Use this workflowHow it works

4 stepsEach run

The workflow diagram

Pause a mailing run that partly fails: workflow diagramThe 4 steps of this workflow, from its trigger to the final step.When a mailing run finishes. Direct MailBWWHENTRIGGERWhen a mailing runfinishesDirect MailFailures above your limit?Failures aboveyour limit?Pause the campaign. Direct MailDMTHENPause the campaignDirect MailTell the team in Slack. IntegrationsINTHENTell the team in SlackIntegrationsEmail the campaign owner. IntegrationsINTHENEmail the campaign ownerIntegrationsThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When a mailing run finishes with more failures than you allow, it pauses the campaign and tells the team in Slack and by email so someone checks the list before the next run.

Why it works. A bad list or creative problem repeats every run until someone looks, so pausing early protects the budget.

Nothing is sent. The campaign pauses and the team is told.

How it works

It starts: When a mailing run finishes.

  1. 1

    Failures above your limit?

    If yes, it goes on to "Pause the campaign". If no, it stops for that person.

  2. 2

    Pause the campaign

    Pause the campaign.

  3. 3

    Tell the team in Slack

    Posts a message to your team chat.

  4. 4

    Email the campaign owner

    Emails a teammate with the details.

What you need

  • Direct Mail in your BrandWell plan
  • A Direct Mail campaign
  • A Slack channel

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

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