Call within the hour when someone scans your postcard

When a recipient scans the postcard QR code, it adds lead score, finds a direct phone if one is missing, creates a call task due now, and posts the scan to Slack.

Use this workflowHow it works

5 stepsEach scan

The workflow diagram

Call within the hour when someone scans your postcard: workflow diagramThe 5 steps of this workflow, from its trigger to the final step.When a postcard QR code is scanned. Direct MailBWWHENTRIGGERWhen a postcard QR codeis scannedDirect MailAdd lead score for the scan. Waits and logicBWTHENAdd lead score for thescanWaits and logicHas a phone?Has a phone?Find a direct or mobile phone. Paid per resultDATHENFind a direct or mobilephonePaid per resultCall task due now. OutreachOUTHENCall task due nowOutreachPost the scan to Slack. IntegrationsINTHENPost the scan to SlackIntegrationsThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When a recipient scans the postcard QR code, it adds lead score, finds a direct phone if one is missing, creates a call task due now, and posts the scan to Slack.

Why it works. A QR scan is someone holding your card and reading your page right now, which is the best moment to call.

Nothing is sent. The owner gets a call task and Slack gets an alert.

How it works

It starts: When a postcard QR code is scanned, or when a recipient completes a form.

  1. 1

    Add lead score for the scan

    Adds or removes score points.

  2. 2

    Has a phone?

    If yes, it goes on to "Call task due now". If no, it goes on to "Find a direct or mobile phone".

  3. 3

    Find a direct or mobile phone

    Finds a direct or mobile number when you need one.

  4. 4

    Call task due now

    Creates a follow-up task for the right person.

  5. 5

    Post the scan to Slack

    Posts a message to your team chat.

What you need

  • Workflow Wallet funds for paid lookups
  • Direct Mail in your BrandWell plan
  • Outreach in your BrandWell plan
  • A Direct Mail campaign
  • A Slack channel
  • Outreach

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.095 typical per 100 contacts, up to $4.16

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Find a direct or mobile phone

    • LeadFuze
    • QuickEnrich
    • AI Ark

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