Draft a postcard campaign when a topic surges

When research on one of your topics jumps, AIMEE drafts a postcard campaign for the people researching it, you get an email to review the creative, and this week's researchers are sent to the campaign once you approve.

Use this workflowHow it works

5 stepsWhen a topic surgesYou approve before anything is sent

The workflow diagram

Draft a postcard campaign when a topic surges: workflow diagramThe 5 steps of this workflow, from its trigger to the final step.When topic research volume changes. MarketPulseBWWHENTRIGGERWhen topic researchvolume changesMarketPulseVolume up by your threshold?Volume up by yourthreshold?AIMEE drafts the postcard. Waits for your approvalAITHENYOUR OKAIMEE drafts the postcardWaits for your approvalCreate the campaign draft. Direct MailDMTHENCreate the campaign draftDirect MailAsk you to review the creative. IntegrationsINTHENAsk you to review thecreativeIntegrationsSend this week's researchers after you approve. Waits for your approvalMPTHENYOUR OKSend this week'sresearchers after you…Waits for your approvalThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When research on one of your topics jumps, AIMEE drafts a postcard campaign for the people researching it, you get an email to review the creative, and this week's researchers are sent to the campaign once you approve.

Why it works. A topic surge means a market is moving now, and having a card ready in a day beats planning one next quarter.

Nothing mails until you approve the creative and the send.

How it works

It starts: When topic research volume changes.

  1. 1

    Volume up by your threshold?

    If yes, it goes on to "AIMEE drafts the postcard". If no, it stops for that person.

  2. 2

    AIMEE drafts the postcard Waits for your OK

    AIMEE drafts the postcard campaign for you to review. It waits for your approval first.

  3. 3

    Create the campaign draft

    Create the campaign draft.

  4. 4

    Ask you to review the creative

    Emails a teammate with the details.

  5. 5

    Send this week's researchers after you approve Waits for your OK

    Send this week's researchers after you approve. It waits for your approval first.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • Direct Mail in your BrandWell plan
  • AIMEE in your BrandWell plan
  • A MarketPulse topic
  • A saved ideal customer profile

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$51.00 typical per 100 postcards, up to $102.00

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

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