Restart the conversation when an old prospect comes back

When someone you emailed more than 60 days ago returns to your site and reads at least two pages, AIMEE drafts a short check-in that picks up the old thread and links what they just read.

Use this workflowHow it works

5 stepsEach return visitYou approve before anything is sent

The workflow diagram

Restart the conversation when an old prospect comes back: workflow diagramThe 5 steps of this workflow, from its trigger to the final step.When an identified visitor comes back. TrafficIDBWWHENTRIGGERWhen an identifiedvisitor comes backTrafficIDAlready in an active campaign?Already in anactive campaign?Last contacted 60 or more days ago?Last contacted 60or more days ago?Read at least 2 pages today?Read at least 2pages today?AIMEE compares today's pages with the old thread. AIMEEAITHENAIMEE compares today'spages with the old threadAIMEEDraft a check-in that picks up the thread. Waits for your approvalAITHENYOUR OKDraft a check-in thatpicks up the threadWaits for your approvalThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When someone you emailed more than 60 days ago returns to your site and reads at least two pages, AIMEE drafts a short check-in that picks up the old thread and links what they just read.

Why it works. A returning prospect is telling you the timing changed, and a note that remembers the last conversation feels like service, not spam.

The check-in waits for your approval.

How it works

It starts: When an identified visitor comes back.

  1. 1

    Already in an active campaign?

    If yes, it stops for that person. If no, it goes on to "Last contacted 60 or more days ago?".

  2. 2

    Last contacted 60 or more days ago?

    If yes, it goes on to "Read at least 2 pages today?". If no, it stops for that person.

  3. 3

    Read at least 2 pages today?

    If yes, it goes on to "AIMEE compares today's pages with the old thread". If no, it stops for that person.

  4. 4

    AIMEE compares today's pages with the old thread

    AIMEE researches the company or person and returns what she found.

  5. 5

    Draft a check-in that picks up the thread Waits for your OK

    AIMEE writes the message and sends it only after the required approval.

What you need

  • TrafficID in your BrandWell plan
  • Outreach in your BrandWell plan
  • AIMEE in your BrandWell plan
  • The TrafficID tag on your site
  • Outreach

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

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