Follow up the moment a postcard QR is scanned

When someone scans your postcard's QR code, AIMEE drafts a short personal email that mentions the card and the owner gets a call task for today.

4 stepsEach scanYou approve before anything is sent

The workflow diagram

Follow up the moment a postcard QR is scanned: workflow diagramThe 4 steps of this workflow, from its trigger to the final step.When a postcard QR code is scanned. Direct MailBWWHENTRIGGERWhen a postcard QR codeis scannedDirect MailAlready talking to them?Already talkingto them?AIMEE checks what they looked at. AIMEEAITHENAIMEE checks what theylooked atAIMEEDraft a note that mentions the card. Waits for your approvalAITHENYOUR OKDraft a note thatmentions the cardWaits for your approvalCall task due today. OutreachOUTHENCall task due todayOutreachThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When someone scans your postcard's QR code, AIMEE drafts a short personal email that mentions the card and the owner gets a call task for today.

Why it works. A QR scan is a hand raise: the person is holding your card and looking at your site right now.

The email waits for your approval. The task is created right away.

How it works

It starts: When a postcard QR code is scanned, or when a recipient visits your site.

  1. 1

    Already talking to them?

    If yes, it stops for that person. If no, it goes on to "AIMEE checks what they looked at".

  2. 2

    AIMEE checks what they looked at

    AIMEE researches the company or person and returns what she found.

  3. 3

    Draft a note that mentions the card Waits for your OK

    AIMEE writes the message and sends it only after the required approval.

  4. 4

    Call task due today

    Creates a follow-up task for the right person.

What you need

  • Direct Mail in your BrandWell plan
  • Outreach in your BrandWell plan
  • AIMEE in your BrandWell plan
  • A Direct Mail campaign
  • Outreach

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.