SEO Strategy: A Practical Research, Content and Measurement Plan
Build an SEO strategy from customer questions and GSC priorities. Plan research, reviewed content, technical checks and measurable outcomes with BrandWell.
Julia McCoy7 min read
BrandWell Blog
Marketing insightsfor growth teams.
Practical guides to buyer intent, search and AI visibility, outbound, and the work AIMEE can take off your plate.
Explore the blog
Latest articles.
Page 70 of 95
Google Top Ads Definition: Placement, Metrics and Campaign Review
Understand Google top and absolute top ads, separate placement from campaign results, and review landing-page content using current BrandWell tools.
Julia McCoy4 min read
Google’s 2023 Ads Safety Report: Correct Figures and Context
See corrected 2023 Google ad-enforcement figures, distinguish ads from accounts and publisher pages, and use a practical checklist for marketing statistics.
Julia McCoy3 min read
Featured Snippets: Clear Answers, Google Selection and Measurement
Understand how Google selects featured snippets and improve useful page answers without placement guarantees. Separate snippets, AI search and measured outcomes.
Julia McCoy4 min read
Internal Linking SEO: Relevant Paths, Anchor Text and Audits
Build useful internal links with clear anchor text, relevant destinations and a maintenance audit. Check current product links and measure navigation outcomes.
Julia McCoy5 min read
Google Shopping Search in Europe: What Publishers Should Review
Review the historical EEA search changes, distinguish result formats, and improve product content with current BrandWell tools and primary documentation.
Julia McCoy4 min read
UN AI Resolution 78/265: March 2024 Context and Practical Checks
Understand the March 2024 UN AI resolution, distinguish policy context from product evidence, and review AI-assisted business content with current sources.
Jeff Joyce3 min read
Google Ranking Factors: Ten Practical Checks Without the Myths
Prioritize useful content, technical access, mobile experience and evidence. Review ten practical SEO checks without invented ranking rules or guarantees.
Julia McCoy5 min read
Search Intent: Types, Examples, and a Content Planning Workflow
Understand the task behind a search query without assuming purchase readiness. Compare four planning categories, inspect results, and build a useful BrandWell content brief.
Julia McCoy5 min read
Put your next growth opportunity to work.
Start with the product you need. Connect the work with AIMEE.