Open an opportunity when a champion changes jobs

Each week it checks your past champions for a job change.

Use this workflowHow it works

9 stepsWeekly checkYou approve before anything is sent

The workflow diagram

Open an opportunity when a champion changes jobs: workflow diagramThe 9 steps of this workflow, from its trigger to the final step.Every Monday at 6:00 AM. Scores, schedules and toolsBWWHENTRIGGEREvery Monday at 6:00 AMScores, schedules and toolsNot checked this month?Not checked thismonth?Check for a job change. Paid per resultDATHENCheck for a job changePaid per resultRecord the check. Audiences and recordsBWTHENRecord the checkAudiences and recordsChanged companies?Changedcompanies?Get the new role and company. Paid per resultDATHENGet the new role andcompanyPaid per resultNew company fits your ICP?New company fitsyour ICP?Find their new work email. Paid per resultDATHENFind their new work emailPaid per resultCreate a contact and opportunity. IntegrationsCRTHENCreate a contact andopportunityIntegrationsCongratulate them on LinkedIn. Waits for your approvalAITHENYOUR OKCongratulate them onLinkedInWaits for your approvalThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Each week it checks your past champions for a job change. When one moves to a company that fits your ICP, it finds their new email, creates a contact and opportunity in the CRM, and has AIMEE draft a congratulations note for your approval.

Why it works. Former champions buy again at their new company far more often than cold accounts, and the first weeks in a new role are when they pick vendors.

LinkedIn notes wait for your approval. CRM writes are automatic.

How it works

It starts: Every Monday at 6:00 AM, or run on champions you choose.

  1. 1

    Not checked this month?

    If yes, it goes on to "Check for a job change". If no, it stops for that person.

  2. 2

    Check for a job change

    Runs a BrandWell data lookup and brings the result back into the workflow.

  3. 3

    Record the check

    Saves what was found onto the record.

  4. 4

    Changed companies?

    If yes, it goes on to "Get the new role and company". If no, it stops for that person.

  5. 5

    Get the new role and company

    Adds the person's role and profile details.

  6. 6

    New company fits your ICP?

    If yes, it goes on to "Find their new work email". If no, it stops for that person.

  7. 7

    Find their new work email

    Fills a missing work email, trying included data first and paid sources only to fill the rest.

  8. 8

    Create a contact and opportunity

    Adds or updates the records in your CRM.

  9. 9

    Congratulate them on LinkedIn Waits for your OK

    AIMEE writes the message and sends it only after the required approval.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • AIMEE in your BrandWell plan
  • Your CRM
  • A saved ideal customer profile
  • An audience

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.67 typical per 100 champions checked, up to $13.01

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Check for a job change

    • Datagma

  • Get the new role and company

    • LeadFuze
    • AI Ark
    • Dropleads
    • QuickEnrich
    • Hunter
    • Tomba
    • MoltSets
    • Datagma
    • +4 more

  • Find their new work email

    • LeadFuze
    • QuickEnrich
    • Kitt AI
    • AI Ark
    • Tomba
    • MoltSets
    • Dropleads
    • Findymail
    • +6 more

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