Check every address before a postcard mails

When someone joins a mailing audience, it fills a missing address from the company office and checks it with USPS.

Use this workflowHow it works

7 stepsEach new recipient

The workflow diagram

Check every address before a postcard mails: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.When someone joins your mailing audience. Audiences and recordsBWWHENTRIGGERWhen someone joins yourmailing audienceAudiences and recordsHas a street address?Has a streetaddress?Use the company's office address. Paid per resultDATHENUse the company's officeaddressPaid per resultCheck the address with USPS. Paid per resultDATHENCheck the address withUSPSPaid per resultDeliverable?Deliverable?Save the USPS-normalized address. Audiences and recordsBWTHENSave the USPS-normalizedaddressAudiences and recordsHold their postcard. Direct MailDMTHENHold their postcardDirect MailMark the address for review. Audiences and recordsBWTHENMark the address forreviewAudiences and recordsThis path stops hereThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When someone joins a mailing audience, it fills a missing address from the company office and checks it with USPS. Good addresses are saved in the normalized format, and bad ones are held before they cost you a postcard.

Why it works. An $0.018 check is far cheaper than a $1.02 postcard that never arrives.

Nothing is sent. Bad addresses are held before mailing.

How it works

It starts: When someone joins your mailing audience, or run on an audience now.

  1. 1

    Has a street address?

    If yes, it goes on to "Check the address with USPS". If no, it goes on to "Use the company's office address".

  2. 2

    Use the company's office address

    Adds company details such as size, industry and website.

  3. 3

    Check the address with USPS

    Runs a BrandWell data lookup and brings the result back into the workflow.

  4. 4

    Deliverable?

    If yes, it goes on to "Save the USPS-normalized address". If no, it goes on to "Hold their postcard".

  5. 5

    Save the USPS-normalized address

    Saves what was found onto the record.

  6. 6

    Hold their postcard

    Cancels the postcard before it mails.

  7. 7

    Mark the address for review

    Saves what was found onto the record.

What you need

  • Workflow Wallet funds for paid lookups
  • Direct Mail in your BrandWell plan
  • A Direct Mail campaign
  • An audience

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$1.39 typical per 100 addresses checked, up to $7.66

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Use the company's office address

    • LeadFuze
    • Dropleads
    • The Companies API
    • Hunter
    • Tomba
    • Icypeas
    • Sumble
    • CompanyEnrich

  • Check the address with USPS

    • TrestleIQ

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