Send a thank-you postcard after a booked meeting

When someone books a meeting, it confirms a deliverable address, has AIMEE write a short personal thank-you, and mails a postcard after you approve it.

Use this workflowHow it works

7 stepsEach meetingYou approve before anything is sent

The workflow diagram

Send a thank-you postcard after a booked meeting: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.Each time a meeting is booked. OutreachBWWHENTRIGGEREach time a meeting isbookedOutreachMailed in the last 30 days?Mailed in thelast 30 days?Has a mailing address?Has a mailingaddress?Use the company's office address. Paid per resultDATHENUse the company's officeaddressPaid per resultCheck the address with USPS. Paid per resultDATHENCheck the address withUSPSPaid per resultDeliverable address?Deliverableaddress?Write a personal thank-you line. AIMEEAITHENWrite a personalthank-you lineAIMEEMail the thank-you after you approve. Waits for your approvalDMTHENYOUR OKMail the thank-you afteryou approveWaits for your approvalThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When someone books a meeting, it confirms a deliverable address, has AIMEE write a short personal thank-you, and mails a postcard after you approve it. It arrives around the time of the meeting.

Why it works. A handwritten-style thank-you is rare in B2B, so it raises show rates and makes the first meeting warmer.

Each postcard waits for your approval.

How it works

It starts: Each time a meeting is booked, or when a deal reaches your meeting stage.

  1. 1

    Mailed in the last 30 days?

    If yes, it stops for that person. If no, it goes on to "Has a mailing address?".

  2. 2

    Has a mailing address?

    If yes, it goes on to "Check the address with USPS". If no, it goes on to "Use the company's office address".

  3. 3

    Use the company's office address

    Adds company details such as size, industry and website.

  4. 4

    Check the address with USPS

    Runs a BrandWell data lookup and brings the result back into the workflow.

  5. 5

    Deliverable address?

    If yes, it goes on to "Write a personal thank-you line". If no, it stops for that person.

  6. 6

    Write a personal thank-you line

    AIMEE researches the company or person and returns what she found.

  7. 7

    Mail the thank-you after you approve Waits for your OK

    AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

What you need

  • Workflow Wallet funds for paid lookups
  • Direct Mail in your BrandWell plan
  • Outreach in your BrandWell plan
  • AIMEE in your BrandWell plan
  • A Direct Mail campaign

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$36.40 typical per 100 postcards, up to $211.66

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Use the company's office address

    • LeadFuze
    • Dropleads
    • The Companies API
    • Hunter
    • Tomba
    • Icypeas
    • Sumble
    • CompanyEnrich

  • Check the address with USPS

    • TrestleIQ

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