Mail the decision maker when an account surges on your site

What this workflow does

When several people from one ICP company visit your site, it finds the economic buyer, confirms a deliverable address, and mails a postcard AIMEE writes from what their team read, after you approve.

Why it works. A team visiting together is a buying group forming, and a card to the person who signs puts you in the room early.

Postcards wait for your approval.

How it works

It starts: When several people from one company visit.

1. 1

   Fits your ICP?

   If yes, it goes on to "Enough visitors?". If no, it stops for that person.

2. 2

   Enough visitors?

   If yes, it goes on to "Mailed this company in 90 days?". If no, it stops for that person.

3. 3

   Mailed this company in 90 days?

   If yes, it stops for that person. If no, it goes on to "Find the economic buyer".

4. 4

   Find the economic buyer

   Finds the right people at each company.

5. 5

   Has a mailing address?

   If yes, it goes on to "Check the address with USPS". If no, it goes on to "Use the company's office address".

6. 6

   Use the company's office address

   Adds company details such as size, industry and website.

7. 7

   Check the address with USPS

   Runs a BrandWell data lookup and brings the result back into the workflow.

8. 8

   Deliverable?

   If yes, it goes on to "Write a line about their team's interest". If no, it stops for that person.

9. 9

   Write a line about their team's interest

   AIMEE researches the company or person and returns what she found.

10. 10

    Mail after you approve Waits for your OK

    AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

What you need

• Workflow Wallet funds for paid lookups
• TrafficID in your BrandWell plan
• Direct Mail in your BrandWell plan
• AIMEE in your BrandWell plan
• The TrafficID tag on your site
• A Direct Mail campaign

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

• Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
• Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
• Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
• The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$10.41 typical per 100 contacts with the unlimited Lead Database, up to $330.91

$10.95 otherwise, per 100 contacts, up to $336.66

Priced for one person per company. Each extra person adds about $8.23 per 100 contacts, including up to $2.00 for the Lead Database contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

• Find the economic buyer

  • Dropleads
  • LeadsForge
  • QuickEnrich
  • LeadFuze
  • Icypeas
  • LeadMagic
  • Hunter

• Use the company's office address

  • LeadFuze
  • Dropleads
  • The Companies API
  • Hunter
  • Tomba
  • Icypeas
  • Sumble
  • CompanyEnrich

• Check the address with USPS

  • TrestleIQ