Mail new Lead Database matches in your territory

When your saved Lead Database search finds new people in your territory, it confirms an address, adds them to your territory audience, and mails a postcard after you approve.

Use this workflowHow it works

7 stepsEach new matchYou approve before anything is sent

The workflow diagram

Mail new Lead Database matches in your territory: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.When your saved Lead Database search has new people. Lead DatabaseBWWHENTRIGGERWhen your saved LeadDatabase search has new…Lead DatabaseMailed in the last 180 days?Mailed in thelast 180 days?Has a mailing address?Has a mailingaddress?Use the company's office address. Paid per resultDATHENUse the company's officeaddressPaid per resultCheck the address with USPS. Paid per resultDATHENCheck the address withUSPSPaid per resultDeliverable?Deliverable?Add to your territory audience. Audiences and recordsBWTHENAdd to your territoryaudienceAudiences and recordsMail after you approve. Waits for your approvalDMTHENYOUR OKMail after you approveWaits for your approvalThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When your saved Lead Database search finds new people in your territory, it confirms an address, adds them to your territory audience, and mails a postcard after you approve.

Why it works. A saved search keeps your territory list growing on its own, and mail reaches people who ignore cold email.

Postcards wait for your approval.

How it works

It starts: When your saved Lead Database search has new people.

  1. 1

    Mailed in the last 180 days?

    If yes, it stops for that person. If no, it goes on to "Has a mailing address?".

  2. 2

    Has a mailing address?

    If yes, it goes on to "Check the address with USPS". If no, it goes on to "Use the company's office address".

  3. 3

    Use the company's office address

    Adds company details such as size, industry and website.

  4. 4

    Check the address with USPS

    Runs a BrandWell data lookup and brings the result back into the workflow.

  5. 5

    Deliverable?

    If yes, it goes on to "Add to your territory audience". If no, it stops for that person.

  6. 6

    Add to your territory audience

    Saves the people to an audience you can use anywhere.

  7. 7

    Mail after you approve Waits for your OK

    AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

What you need

  • Workflow Wallet funds for paid lookups
  • Direct Mail in your BrandWell plan
  • A Direct Mail campaign
  • A lookup search

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$36.40 typical per 100 postcards, up to $211.66

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Use the company's office address

    • LeadFuze
    • Dropleads
    • The Companies API
    • Hunter
    • Tomba
    • Icypeas
    • Sumble
    • CompanyEnrich

  • Check the address with USPS

    • TrestleIQ

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