Close competitor ranking gaps

When Visibility finds a keyword where a competitor outranks you, the keyword is tracked.

Use this workflowHow it works

6 stepsWeekly

The workflow diagram

Close competitor ranking gaps: workflow diagramThe 6 steps of this workflow, from its trigger to the final step.When Visibility finds a search opportunity. Visibility OverviewBWWHENTRIGGERWhen Visibility finds asearch opportunityVisibility OverviewTrack the keyword. Visibility OverviewVOTHENTrack the keywordVisibility OverviewAlready have an article?Already have anarticle?Outline what a better page needs. Waits and logicBWTHENOutline what a betterpage needsWaits and logicCreate a brief. RankWellRWTHENCreate a briefRankWellQueue the article. RankWellRWTHENQueue the articleRankWellRefine your article to close the gap. RankWellRWTHENRefine your article toclose the gapRankWellThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When Visibility finds a keyword where a competitor outranks you, the keyword is tracked. If you already have an article, RankWell refines it to close the gap; if not, AI outlines what a better page needs and RankWell queues it.

Why it works. Keywords a competitor already ranks for are proven demand, and you can see exactly what the winning page covers.

Drafts and refinements are not published until you approve them.

How it works

It starts: When Visibility finds a search opportunity, or every Monday at 8:00 AM.

  1. 1

    Track the keyword

    Adds or removes a keyword you track.

  2. 2

    Already have an article?

    If yes, it goes on to "Refine your article to close the gap". If no, it goes on to "Outline what a better page needs".

  3. 3

    Refine your article to close the gap

    Refines the draft article in RankWell.

  4. 4

    Outline what a better page needs

    AIMEE classifies, extracts or writes using your instruction.

  5. 5

    Create a brief

    Creates a content brief in RankWell.

  6. 6

    Queue the article

    Queues an article for RankWell to write.

What you need

  • Visibility Overview in your BrandWell plan
  • RankWell in your BrandWell plan
  • A Visibility project
  • RankWell connected to WordPress
  • A list of competitors

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes Visibility Overview is already enabled in your plan. Subscription fees are separate.
  • Assumes RankWell is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

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