Spot companies dropping a competitor's tool

Every month BrandWell data checks the website technology of each company in your competitor-customers audience.

Use this workflowHow it works

7 stepsMonthlyYou approve before anything is sent

The workflow diagram

Spot companies dropping a competitor's tool: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.On the 7th of every month, for each competitor customer. Scores, schedules and toolsBWWHENTRIGGEROn the 7th of everymonth, for each…Scores, schedules and toolsCheck their website technology. Paid per resultDATHENCheck their websitetechnologyPaid per resultStill using the competitor?Still using thecompetitor?Record that they dropped it. Audiences and recordsBWTHENRecord that they droppeditAudiences and recordsFind two decision makers. Paid per resultDATHENFind two decision makersPaid per resultFind and verify their emails. Paid per resultDATHENFind and verify theiremailsPaid per resultEnroll after you approve. Waits for your approvalOUTHENYOUR OKEnroll after you approveWaits for your approvalTell the team in Slack. IntegrationsINTHENTell the team in SlackIntegrationsThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Every month BrandWell data checks the website technology of each company in your competitor-customers audience. When the competitor's tag disappears, the record is updated and two decision makers are enrolled in a just-switched campaign after you approve.

Why it works. A company that just removed a competitor is mid-change, often with a gap you can fill or a choice not yet final.

Enrollment waits for your approval.

How it works

It starts: On the 7th of every month, for each competitor customer.

  1. 1

    Check their website technology

    Runs a BrandWell data lookup and brings the result back into the workflow.

  2. 2

    Still using the competitor?

    If yes, it stops for that person. If no, it goes on to "Record that they dropped it".

  3. 3

    Record that they dropped it

    Saves what was found onto the record.

  4. 4

    Find two decision makers

    Finds the right people at each company.

  5. 5

    Find and verify their emails

    Fills a missing work email, trying included data first and paid sources only to fill the rest.

  6. 6

    Enroll after you approve Waits for your OK

    Adds eligible contacts to your Outreach campaign, after your approval when it is required.

  7. 7

    Tell the team in Slack

    Posts a message to your team chat.

What you need

  • Workflow Wallet funds for paid lookups
  • Outreach in your BrandWell plan
  • An Outreach campaign
  • Slack
  • An audience of competitor customers
  • Competitor technology names

What it costs

Lead Database contacts are included on the all-in-one, Lead Database and MarketPulse Growth and Scale plans. Without one they are $0.02 each from your Workflow Wallet.

  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$1.95 typical per 100 companies checked with the unlimited Lead Database, up to $11.37

$2.04 otherwise, per 100 companies checked, up to $11.60

Priced for one person per company. Each extra person typically adds about $0.15 per 100 companies checked, and up to $2.00 if the Lead Database supplies every contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Check their website technology

    • DataForSEO

  • Find two decision makers

    • Dropleads
    • LeadsForge
    • QuickEnrich
    • LeadFuze
    • Icypeas
    • LeadMagic
    • Hunter

  • Find and verify their emails

    • LeadFuze
    • QuickEnrich
    • Kitt AI
    • AI Ark
    • Tomba
    • MoltSets
    • Dropleads
    • Findymail
    • +6 more

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