Expansion alerts for customer accounts

When a current customer researches one of your topics, AIMEE works out which team or use case it points to and who is researching, then tells the account manager.

Use this workflowHow it works

3 stepsDaily

The workflow diagram

Expansion alerts for customer accounts: workflow diagramThe 3 steps of this workflow, from its trigger to the final step.When a known account shows intent. MarketPulseBWWHENTRIGGERWhen a known accountshows intentMarketPulseA current customer?A currentcustomer?Find the expansion angle. AIMEEAITHENFind the expansion angleAIMEETell the account manager. AIMEEAITHENTell the account managerAIMEEThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When a current customer researches one of your topics, AIMEE works out which team or use case it points to and who is researching, then tells the account manager.

Why it works. Customers researching a new topic are often budgeting for it, and the account manager can get there before a competitor does.

Nothing is sent to customers. The account manager is notified.

How it works

It starts: When a known account shows intent.

  1. 1

    A current customer?

    If yes, it goes on to "Find the expansion angle". If no, it stops for that person.

  2. 2

    Find the expansion angle

    AIMEE researches the company or person and returns what she found.

  3. 3

    Tell the account manager

    AIMEE tells the right person, with the context they need.

What you need

  • MarketPulse in your BrandWell plan
  • AIMEE in your BrandWell plan
  • An audience of your customers
  • A MarketPulse topic

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

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