Sell into companies during an acquisition

Every day, reads the free acquisitions feed, keeps acquired companies that fit your ICP, saves who bought them, and has AIMEE research the integration plan before alerting the owner.

Use this workflowHow it works

7 stepsDaily check

The workflow diagram

Sell into companies during an acquisition: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.Every day at 8:00 AM. Scores, schedules and toolsBWWHENTRIGGEREvery day at 8:00 AMScores, schedules and toolsRead the acquisitions feed. Paid per resultDATHENRead the acquisitionsfeedPaid per resultMatch the acquired company (LeadFuze first). Paid per resultDATHENMatch the acquiredcompany (LeadFuze first)Paid per resultFits your ICP?Fits your ICP?Save the acquisition. Audiences and recordsBWTHENSave the acquisitionAudiences and recordsAdd to In an acquisition. Audiences and recordsBWTHENAdd to In an acquisitionAudiences and recordsAIMEE researches the integration. AIMEEAITHENAIMEE researches theintegrationAIMEEAlert the owner. AIMEEAITHENAlert the ownerAIMEEThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Every day, reads the free acquisitions feed, keeps acquired companies that fit your ICP, saves who bought them, and has AIMEE research the integration plan before alerting the owner.

Why it works. Integration projects merge systems and teams on a deadline, and a vendor who helps with that work wins on both sides of the deal.

Nothing is sent outside your team, so nothing waits for approval.

How it works

It starts: Every day at 8:00 AM, or run it now.

  1. 1

    Read the acquisitions feed

    Runs a BrandWell data lookup and brings the result back into the workflow.

  2. 2

    Match the acquired company (LeadFuze first)

    Adds company details such as size, industry and website.

  3. 3

    Fits your ICP?

    If yes, it goes on to "Save the acquisition". If no, it stops for that person.

  4. 4

    Save the acquisition

    Saves what was found onto the record.

  5. 5

    Add to In an acquisition

    Saves the people to an audience you can use anywhere.

  6. 6

    AIMEE researches the integration

    AIMEE researches the company or person and returns what she found.

  7. 7

    Alert the owner

    AIMEE tells the right person, with the context they need.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • AIMEE in your BrandWell plan
  • A saved ideal customer profile

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.11 typical per 100 companies, up to $5.00

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Read the acquisitions feed

    • GetLeads.io

  • Match the acquired company (LeadFuze first)

    • LeadFuze
    • Dropleads
    • The Companies API
    • Hunter
    • Tomba
    • Icypeas
    • Sumble
    • CompanyEnrich

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