Personalize first lines from recent posts

When someone joins your outreach audience, BrandWell data reads their recent LinkedIn posts and AI writes a first line about something they actually said.

Use this workflowHow it works

7 stepsBefore sendingYou approve before anything is sent

The workflow diagram

Personalize first lines from recent posts: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.When someone joins an audience you pick. Audiences and recordsBWWHENTRIGGERWhen someone joins anaudience you pickAudiences and recordsHas a LinkedIn profile?Has a LinkedInprofile?Find their LinkedIn profile. Paid per resultDATHENFind their LinkedInprofilePaid per resultRead their last 5 LinkedIn posts. Paid per resultDATHENRead their last 5LinkedIn postsPaid per resultFound recent posts?Found recentposts?Write a first line from their posts. Waits and logicBWTHENWrite a first line fromtheir postsWaits and logicSave the first line on the record. Audiences and recordsBWTHENSave the first line onthe recordAudiences and recordsEnroll with the first line after you approve. Waits for your approvalOUTHENYOUR OKEnroll with the firstline after you approveWaits for your approvalThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When someone joins your outreach audience, BrandWell data reads their recent LinkedIn posts and AI writes a first line about something they actually said. They are enrolled with it once you approve.

Why it works. A first line about a person's own words proves the email was written for them, which lifts replies.

Enrollment waits for your approval. People without recent posts are enrolled without a custom first line.

How it works

It starts: When someone joins an audience you pick, or run on people you select.

  1. 1

    Has a LinkedIn profile?

    If yes, it goes on to "Read their last 5 LinkedIn posts". If no, it goes on to "Find their LinkedIn profile".

  2. 2

    Find their LinkedIn profile

    Runs a BrandWell data job and returns the result.

  3. 3

    Read their last 5 LinkedIn posts

    Runs a BrandWell data job and returns the result.

  4. 4

    Found recent posts?

    If yes, it goes on to "Write a first line from their posts". If no, it goes on to "Enroll with the first line after you approve".

  5. 5

    Write a first line from their posts

    AIMEE classifies, extracts or writes using your instruction.

  6. 6

    Save the first line on the record

    Saves what was found onto the record.

  7. 7

    Enroll with the first line after you approve Waits for your OK

    Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

  • Workflow Wallet funds for paid lookups
  • Outreach in your BrandWell plan
  • An Outreach campaign
  • An audience

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.20 typical per 100 people, up to $0.40

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Find their LinkedIn profile

    • LeadFuze

  • Read their last 5 LinkedIn posts

    • Fetchin

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