Open with the account's latest news

What this workflow does

When a known account that fits your ICP shows intent, BrandWell data checks its news from the last 30 days. If there is a story, AI writes an opener about it and the right people are enrolled with it after you approve.

Why it works. Intent says they are looking; recent news gives you a reason to write that is about them, not you.

Enrollment waits for your approval.

How it works

It starts: When a known account shows intent, or when several people from one company visit.

1. 1

   Fits your ICP?

   If yes, it goes on to "Check news from the last 30 days". If no, it stops for that person.

2. 2

   Check news from the last 30 days

   Looks for company news, hiring, funding and technology changes.

3. 3

   Any news?

   If yes, it goes on to "Write an opener about the news". If no, it stops for that person.

4. 4

   Write an opener about the news

   AIMEE classifies, extracts or writes using your instruction.

5. 5

   Find the right two people

   Finds the right people at each company.

6. 6

   Find and verify their emails

   Fills a missing work email, trying included data first and paid sources only to fill the rest.

7. 7

   Enroll with the news opener after you approve Waits for your OK

   Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

• Workflow Wallet funds for paid lookups
• MarketPulse in your BrandWell plan
• Outreach in your BrandWell plan
• An Outreach campaign
• A MarketPulse topic
• A saved ideal customer profile

What it costs

Lead Database contacts are included on the all-in-one, Lead Database and MarketPulse Growth and Scale plans. Without one they are $0.02 each from your Workflow Wallet.

• Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
• Assumes Outreach is already enabled in your plan. Subscription fees are separate.
• The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.31 typical per 100 companies with the unlimited Lead Database, up to $11.52

$0.35 otherwise, per 100 companies, up to $11.75

Priced for one person per company. Each extra person typically adds about $0.08 per 100 companies, and up to $2.00 if the Lead Database supplies every contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

• Check news from the last 30 days

  • TinyFish
  • AnyAPI
  • Serper
  • Search1API
  • Akta by Wokelo

• Find the right two people

  • Dropleads
  • LeadsForge
  • QuickEnrich
  • LeadFuze
  • Icypeas
  • LeadMagic
  • Hunter

• Find and verify their emails

  • LeadFuze
  • QuickEnrich
  • Kitt AI
  • AI Ark
  • Tomba
  • MoltSets
  • Dropleads
  • Findymail
  • +6 more