Rescue conversations after a bounce

When an email hard-bounces, BrandWell checks whether the person changed jobs.

Use this workflowHow it works

8 stepsEach bounceYou approve before anything is sent

The workflow diagram

Rescue conversations after a bounce: workflow diagramThe 8 steps of this workflow, from its trigger to the final step.When an email hard-bounces. OutreachBWWHENTRIGGERWhen an emailhard-bouncesOutreachStop the sequence. OutreachOUTHENStop the sequenceOutreachCheck their current role. Paid per resultDATHENCheck their current rolePaid per resultMoved to a new company?Moved to a newcompany?Update their company and title. Audiences and recordsBWTHENUpdate their company andtitleAudiences and recordsFind and verify their new work email. Paid per resultDATHENFind and verify their newwork emailPaid per resultEnroll in the new-role campaign after you approve. Waits for your approvalOUTHENYOUR OKEnroll in the new-rolecampaign after you…Waits for your approvalFind and verify a fresh work email. Paid per resultDATHENFind and verify a freshwork emailPaid per resultRe-enroll after you approve. Waits for your approvalOUTHENYOUR OKRe-enroll after youapproveWaits for your approvalThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When an email hard-bounces, BrandWell checks whether the person changed jobs. If they moved, it updates the record, finds their new email and enrolls them in a new-role campaign; if not, it finds a fresh email and re-enrolls them. Both wait for your approval.

Why it works. A bounce often means a job change, and someone new in a role is one of the best people to talk to.

Re-enrollment waits for your approval.

How it works

It starts: When an email hard-bounces.

  1. 1

    Stop the sequence

    Stops the sequence so no one is contacted twice.

  2. 2

    Check their current role

    Adds the person's role and profile details.

  3. 3

    Moved to a new company?

    If yes, it goes on to "Update their company and title". If no, it goes on to "Find and verify a fresh work email".

  4. 4

    Update their company and title

    Saves what was found onto the record.

  5. 5

    Find and verify a fresh work email

    Fills a missing work email, trying included data first and paid sources only to fill the rest.

  6. 6

    Find and verify their new work email

    Fills a missing work email, trying included data first and paid sources only to fill the rest.

  7. 7

    Re-enroll after you approve Waits for your OK

    Adds eligible contacts to your Outreach campaign, after your approval when it is required.

  8. 8

    Enroll in the new-role campaign after you approve Waits for your OK

    Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

  • Workflow Wallet funds for paid lookups
  • Outreach in your BrandWell plan
  • An Outreach campaign

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.40 typical per 100 contacts, up to $15.00

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Check their current role

    • LeadFuze
    • AI Ark
    • Dropleads
    • QuickEnrich
    • Hunter
    • Tomba
    • MoltSets
    • Datagma
    • +4 more

  • Find and verify their new work email

    • LeadFuze
    • QuickEnrich
    • Kitt AI
    • AI Ark
    • Tomba
    • MoltSets
    • Dropleads
    • Findymail
    • +6 more

  • Find and verify a fresh work email

    • LeadFuze
    • QuickEnrich
    • Kitt AI
    • AI Ark
    • Tomba
    • MoltSets
    • Dropleads
    • Findymail
    • +6 more

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