Verify mailing addresses before postcards go out

Checks and normalizes each mailing address as people join your postcard audience.

Use this workflowHow it works

6 stepsEach new recipient

The workflow diagram

Verify mailing addresses before postcards go out: workflow diagramThe 6 steps of this workflow, from its trigger to the final step.When someone joins your postcard audience. Audiences and recordsBWWHENTRIGGERWhen someone joins yourpostcard audienceAudiences and recordsHas a mailing address?Has a mailingaddress?Check the address. Paid per resultDATHENCheck the addressPaid per resultValid?Valid?Save the normalized address. Audiences and recordsBWTHENSave the normalizedaddressAudiences and recordsSuppress the bad address. Direct MailDMTHENSuppress the bad addressDirect MailRemove from the postcard audience. Audiences and recordsBWTHENRemove from the postcardaudienceAudiences and recordsThis path stops hereThis path stops hereThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Checks and normalizes each mailing address as people join your postcard audience. Bad addresses are suppressed and removed before anything is printed.

Why it works. Every postcard costs $1.02, so catching bad addresses first saves money and keeps return rates down.

Nothing is sent, so nothing waits for approval.

How it works

It starts: When someone joins your postcard audience, or run it now on the whole audience.

  1. 1

    Has a mailing address?

    If yes, it goes on to "Check the address". If no, it stops for that person.

  2. 2

    Check the address

    Runs a BrandWell data lookup and brings the result back into the workflow.

  3. 3

    Valid?

    If yes, it goes on to "Save the normalized address". If no, it goes on to "Suppress the bad address".

  4. 4

    Save the normalized address

    Saves what was found onto the record.

  5. 5

    Suppress the bad address

    Adds the address to your do-not-mail list.

  6. 6

    Remove from the postcard audience

    Removes the people from the audience.

What you need

  • Workflow Wallet funds for paid lookups
  • Direct Mail in your BrandWell plan
  • A Direct Mail campaign

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.67 typical per 100 addresses, up to $1.33

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Check the address

    • TrestleIQ

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