Test Intent Thresholds Before Automating GTM Actions
Compare intent thresholds with historical replay, shadow mode and a controlled test. Calculate precision, recall and workload without mistaking a score for sales lift.
Farnaz Kia14 min read
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Intent Data Business Case: Costs, Scenarios and Stop Gates
Build an intent-data business case with explicit assumptions, complete costs, downside scenarios and switching values. Review current MarketPulse scope and limits.
Farnaz Kia13 min read
Intent Data Case Study Design: Claims, Comparisons and Evidence
Build an intent-program case study with a claim register, defined outcomes, reproducible calculations and clear limits. Includes a fictional review example.
Farnaz Kia12 min read
Productize Intent-Led ABM: Service Gates, Handoffs and Costs
Build an agency ABM service with defined evidence, approvals, verified delivery and renewal decisions. Separate retry attempts, seller adoption and full operating costs.
Farnaz Kia13 min read
7 Intent-Data Services for SaaS Agencies: Scope and Full Costs
Scope seven SaaS agency services with client-fit gates, actual deliverables and separate product and service costs. Calculate markup, operating remainder and adoption correctly.
Farnaz Kia15 min read
Define a Client ICP: Fit Rules, Unknown Cases and Validation
Create a versioned client ICP with explicit account units, exclusions, missing-data rules and labeled validation. Apply supported MarketPulse filters without overclaiming results.
Farnaz Kia13 min read
How to Test Identity Resolution Accuracy: Metrics and 10 Steps
Test identity resolution with a blinded sample, ten review steps and a worked example of precision, recall, false links, usable-record costs and acceptance criteria.
Farnaz Kia13 min read
Intent-Based Lead Generation: Fit, Evidence and Qualified Costs
Review intent-based leads through fit, evidence, identity, permitted action and actual handoffs. Keep complete fields, stakeholders, meetings and qualified opportunities distinct.
Farnaz Kia13 min read
Customer Expansion Intent: Signals, Review and Cross-Sell Decisions
Separate customer expansion from support needs and renewal risk. Review seven signal families, choose an appropriate next step and measure retention without causal overclaims.
Farnaz Kia13 min read
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