Email the day after a postcard lands

What this workflow does

When a postcard is delivered, it waits one business day and enrolls the person in a short email sequence that references the card. If they then visit your site within a week, the owner gets a call task.

Why it works. The postcard warms the name and the email gives an easy way to reply, so the pair beats either one alone.

Enrollment waits for your approval.

How it works

It starts: When a postcard is delivered.

1. 1

   Replied in the last 30 days?

   If yes, it stops for that person. If no, it goes on to "Already in the follow-up sequence?".

2. 2

   Already in the follow-up sequence?

   If yes, it stops for that person. If no, it goes on to "Wait one business day".

3. 3

   Wait one business day

   Waits for the time you set before the next step.

4. 4

   Enroll in the postcard follow-up Waits for your OK

   Adds eligible contacts to your Outreach campaign, after your approval when it is required.

5. 5

   Wait up to 7 days for a site visit

   Waits for an event, then continues. It moves on after a timeout.

6. 6

   Call while they are warm

   Creates a follow-up task for the right person.

What you need

• Direct Mail in your BrandWell plan
• Outreach in your BrandWell plan
• An Outreach campaign

What it costs

Uses what is already in your plan. Nothing is charged per result.

• Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
• Assumes Outreach is already enabled in your plan. Subscription fees are separate.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.