Use company news for timely outreach

Every day, reads news at your target accounts, has AI keep the stories that are a good reason to reach out, writes an opening line that references the news, and enrolls the stakeholders with it after you approve.

Use this workflowHow it works

12 stepsDaily checkYou approve before anything is sent

The workflow diagram

Use company news for timely outreach: workflow diagramThe 12 steps of this workflow, from its trigger to the final step.Every day at 7:00 AM, for each target account. Scores, schedules and toolsBWWHENTRIGGEREvery day at 7:00 AM, foreach target accountScores, schedules and toolsNews since yesterday. Paid per resultDATHENNews since yesterdayPaid per resultA good reason to reach out?. Waits and logicBWTHENA good reason to reachout?Waits and logicGood reason?Good reason?Write an opening line. Waits and logicBWTHENWrite an opening lineWaits and logicSave the news hook. Audiences and recordsBWTHENSave the news hookAudiences and recordsFind the stakeholders (LeadFuze, included). TrafficIDTITHENFind the stakeholders(LeadFuze, included)TrafficIDHas a work email?Has a work email?Find the missing work email. Paid per resultDATHENFind the missing workemailPaid per resultEmail found?Email found?Verify before anything is sent. Paid per resultDATHENVerify before anything issentPaid per resultDeliverable?Deliverable?Enroll with the news opener. Waits for your approvalOUTHENYOUR OKEnroll with the newsopenerWaits for your approvalThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Every day, reads news at your target accounts, has AI keep the stories that are a good reason to reach out, writes an opening line that references the news, and enrolls the stakeholders with it after you approve.

Why it works. A message that starts with something that just happened at their company gets read, and it is easy to tell apart from a template.

Enrollment waits for your approval.

How it works

It starts: Every day at 7:00 AM, for each target account, or run it now.

  1. 1

    News since yesterday

    Looks for company news, hiring, funding and technology changes.

  2. 2

    A good reason to reach out?

    AIMEE classifies, extracts or writes using your instruction.

  3. 3

    Good reason?

    If yes, it goes on to "Write an opening line". If no, it stops for that person.

  4. 4

    Write an opening line

    AIMEE classifies, extracts or writes using your instruction.

  5. 5

    Save the news hook

    Saves what was found onto the record.

  6. 6

    Find the stakeholders (LeadFuze, included)

    Finds the decision makers at the company visiting your site.

  7. 7

    Has a work email?

    If yes, it goes on to "Verify before anything is sent". If no, it goes on to "Find the missing work email".

  8. 8

    Find the missing work email

    Fills a missing work email, trying included data first and paid sources only to fill the rest.

  9. 9

    Email found?

    If yes, it goes on to "Verify before anything is sent". If no, it stops for that person.

  10. 10

    Verify before anything is sent

    Checks the email is deliverable before anything is sent. Free checks run first.

  11. 11

    Deliverable?

    If yes, it goes on to "Enroll with the news opener". If no, it stops for that person.

  12. 12

    Enroll with the news opener Waits for your OK

    Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

  • Workflow Wallet funds for paid lookups
  • TrafficID in your BrandWell plan
  • Outreach in your BrandWell plan
  • An Outreach campaign
  • A list of target accounts

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.31 typical per 100 companies, up to $16.75

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • News since yesterday

    • TinyFish
    • AnyAPI
    • Serper
    • Search1API
    • Akta by Wokelo

  • Find the missing work email

    • LeadFuze
    • QuickEnrich
    • Kitt AI
    • AI Ark
    • Tomba
    • MoltSets
    • Dropleads
    • Findymail
    • +6 more

  • Verify before anything is sent

    • LeadFuze
    • ContactOut
    • Kitt AI
    • MillionVerifier
    • Dropleads
    • BounceBan
    • LimaData
    • LeadMagic
    • +4 more

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