Win a competitor's customers when they show intent

What this workflow does

When a company in your competitor-customers audience starts researching your topic, BrandWell finds two decision makers with verified emails, AI writes an opener around your switch offer, and they are enrolled in your displacement campaign after you approve.

Why it works. A competitor's customer researching alternatives is near the end of their contract or their patience.

Enrollment waits for your approval.

How it works

It starts: When a known account shows intent, or when several people from one company visit.

1. 1

   Uses a competitor?

   If yes, it goes on to "Find two decision makers". If no, it stops for that person.

2. 2

   Find two decision makers

   Finds the right people at each company.

3. 3

   Find and verify their emails

   Fills a missing work email, trying included data first and paid sources only to fill the rest.

4. 4

   Write a switch opener

   AIMEE classifies, extracts or writes using your instruction.

5. 5

   Enroll in your displacement campaign after you approve Waits for your OK

   Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

• Workflow Wallet funds for paid lookups
• MarketPulse in your BrandWell plan
• Outreach in your BrandWell plan
• An Outreach campaign
• A MarketPulse topic
• An audience of competitor customers

What it costs

Lead Database contacts are included on the all-in-one, Lead Database and MarketPulse Growth and Scale plans. Without one they are $0.02 each from your Workflow Wallet.

• Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
• Assumes Outreach is already enabled in your plan. Subscription fees are separate.
• The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$1.08 typical per 100 emails found with the unlimited Lead Database, up to $124.25

$1.51 otherwise, per 100 emails found, up to $130.00

Priced for one person per company. Each extra person typically adds under $0.01 per 100 emails found, and up to $2.00 if the Lead Database supplies every contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

• Find two decision makers

  • Dropleads
  • LeadsForge
  • QuickEnrich
  • LeadFuze
  • Icypeas
  • LeadMagic
  • Hunter

• Find and verify their emails

  • LeadFuze
  • QuickEnrich
  • Kitt AI
  • AI Ark
  • Tomba
  • MoltSets
  • Dropleads
  • Findymail
  • +6 more