Invite nearby prospects to your event

Run it on an audience of nearby prospects.

Use this workflowHow it works

6 stepsPer eventYou approve before anything is sent

The workflow diagram

Invite nearby prospects to your event: workflow diagramThe 6 steps of this workflow, from its trigger to the final step.Run on an audience you choose. Scores, schedules and toolsBWWHENTRIGGERRun on an audience youchooseScores, schedules and toolsMailed in the last 30 days?Mailed in thelast 30 days?Has a mailing address?Has a mailingaddress?Mail the invitation after you approve. Waits for your approvalDMTHENYOUR OKMail the invitation afteryou approveWaits for your approvalWait a week for RSVPs. Waits and logicBWTHENWait a week for RSVPsWaits and logicRSVP'd already?RSVP'd already?Send a personal reminder. Waits for your approvalAITHENYOUR OKSend a personal reminderWaits for your approvalThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Run it on an audience of nearby prospects. It mails an invitation postcard to those with an address, waits a week, and has AIMEE send a short personal reminder to anyone who has not RSVPed.

Why it works. A printed invite feels like an event worth attending, and a personal reminder closes the gap between interest and RSVP.

Postcards and reminder emails both wait for your approval.

How it works

It starts: Run on an audience you choose, or when someone joins your invite list.

  1. 1

    Mailed in the last 30 days?

    If yes, it stops for that person. If no, it goes on to "Has a mailing address?".

  2. 2

    Has a mailing address?

    If yes, it goes on to "Mail the invitation after you approve". If no, it goes on to "Send a personal reminder".

  3. 3

    Mail the invitation after you approve Waits for your OK

    AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

  4. 4

    Wait a week for RSVPs

    Waits for the time you set before the next step.

  5. 5

    RSVP'd already?

    If yes, it stops for that person. If no, it goes on to "Send a personal reminder".

  6. 6

    Send a personal reminder Waits for your OK

    AIMEE writes the message and sends it only after the required approval.

What you need

  • Workflow Wallet funds for paid lookups
  • TrafficID in your BrandWell plan
  • Direct Mail in your BrandWell plan
  • AIMEE in your BrandWell plan
  • A Direct Mail campaign
  • The TrafficID tag on your site
  • An audience

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.26 typical per run, up to $1.02

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

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