Mail a postcard to ideal visitors who did not convert

When TrafficID identifies a visitor who fits your ICP and has a mailing address, it waits two days.

Use this workflowHow it works

8 stepsEach visitorYou approve before anything is sent

The workflow diagram

Mail a postcard to ideal visitors who did not convert: workflow diagramThe 8 steps of this workflow, from its trigger to the final step.When TrafficID identifies a visitor. TrafficIDBWWHENTRIGGERWhen TrafficID identifiesa visitorTrafficIDFits your ICP?Fits your ICP?Has a mailing address?Has a mailingaddress?Give them two days to convert. Waits and logicBWTHENGive them two days toconvertWaits and logicFilled out a form?Filled out aform?Booked a meeting?Booked a meeting?Mailed in the last 90 days?Mailed in thelast 90 days?Pick the hook from what they read. AIMEEAITHENPick the hook from whatthey readAIMEEMail after you approve. Waits for your approvalDMTHENYOUR OKMail after you approveWaits for your approvalThis path stops hereThis path stops hereThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When TrafficID identifies a visitor who fits your ICP and has a mailing address, it waits two days. If they have not filled out a form or booked a meeting, AIMEE writes a line from the pages they read and a postcard mails after you approve.

Why it works. Most good-fit visitors leave without a form, and a card that speaks to what they read brings them back without feeling like tracking.

Postcards wait for your approval.

How it works

It starts: When TrafficID identifies a visitor, or when an identified visitor comes back.

  1. 1

    Fits your ICP?

    If yes, it goes on to "Has a mailing address?". If no, it stops for that person.

  2. 2

    Has a mailing address?

    If yes, it goes on to "Give them two days to convert". If no, it stops for that person.

  3. 3

    Give them two days to convert

    Waits for the time you set before the next step.

  4. 4

    Filled out a form?

    If yes, it stops for that person. If no, it goes on to "Booked a meeting?".

  5. 5

    Booked a meeting?

    If yes, it stops for that person. If no, it goes on to "Mailed in the last 90 days?".

  6. 6

    Mailed in the last 90 days?

    If yes, it stops for that person. If no, it goes on to "Pick the hook from what they read".

  7. 7

    Pick the hook from what they read

    AIMEE researches the company or person and returns what she found.

  8. 8

    Mail after you approve Waits for your OK

    AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

What you need

  • Workflow Wallet funds for paid lookups
  • TrafficID in your BrandWell plan
  • Direct Mail in your BrandWell plan
  • Outreach in your BrandWell plan
  • AIMEE in your BrandWell plan
  • The TrafficID tag on your site
  • A Direct Mail campaign

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$3.19 typical per 100 postcards, up to $102.00

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

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