Mail a personalized postcard to new high-intent accounts

What this workflow does

Each week it finds accounts that are newly researching your topic and fit your ICP, picks the decision maker to address, confirms a mailing address, and mails a postcard AIMEE personalizes from their research.

Why it works. A physical card to the one person who signs, sent the week their team is researching, stands out from the email everyone else sends.

Postcards wait for your approval each week.

How it works

It starts: Every Monday at 9:00 AM, or every time a new intent pull arrives.

1. 1

   This week's high-intent accounts

   Pulls the people researching your topic into the workflow.

2. 2

   Fits your ICP?

   If yes, it goes on to "Mailed in the last 120 days?". If no, it stops for that person.

3. 3

   Mailed in the last 120 days?

   If yes, it stops for that person. If no, it goes on to "Find the decision maker to address".

4. 4

   Find the decision maker to address

   Finds the right people at each company.

5. 5

   Has a mailing address?

   If yes, it goes on to "Pick the angle from their research". If no, it goes on to "Use the company's office address".

6. 6

   Use the company's office address

   Adds company details such as size, industry and website.

7. 7

   Address found?

   If yes, it goes on to "Pick the angle from their research". If no, it stops for that person.

8. 8

   Pick the angle from their research

   AIMEE researches the company or person and returns what she found.

9. 9

   Mail after you approve Waits for your OK

   AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

What you need

• Workflow Wallet funds for paid lookups
• MarketPulse in your BrandWell plan
• Direct Mail in your BrandWell plan
• AIMEE in your BrandWell plan
• A Direct Mail campaign
• A MarketPulse topic
• A saved ideal customer profile

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

• Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
• Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
• Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
• The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$19.25 typical per 100 contacts with the unlimited Lead Database, up to $213.77

$19.29 otherwise, per 100 contacts, up to $214.00

Priced for one person per company. Each extra person adds about $19.15 per 100 contacts, including up to $2.00 for the Lead Database contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

• Find the decision maker to address

  • Dropleads
  • LeadsForge
  • QuickEnrich
  • LeadFuze
  • Icypeas
  • LeadMagic
  • Hunter

• Use the company's office address

  • LeadFuze
  • Dropleads
  • The Companies API
  • Hunter
  • Tomba
  • Icypeas
  • Sumble
  • CompanyEnrich