A postcard that mentions something true and local about a business gets read, and intent makes sure it lands while they are shopping.
- Trigger
- MPMarketPulse
- AIAIMEE
- BWRules
- DMDirect Mail
A personalized postcard, printed and mailed.
Mail personalized postcards to qualified local businesses
Each week it takes local businesses researching your topic, keeps the ones that fit your ICP and haven't been mailed lately, has AIMEE find a local detail, and mails a personalized postcard once you approve the batch.
- 7 steps, weekly batch
- You approve before anything is sent
- From $12.75 per 100 contacts
Sample run illustrative data
- Starts every Monday at 9:00 AM. Free.
- Runs an Intent Scan for each topic, waits for the people, and passes them on as a list. Uses what is in your plan.
- If yes, it goes on to "Mailed in the last 90 days?". If no, it stops for that person. Free. Checks never cost anything.
- If yes, it stops for that person. If no, it goes on to "Has a mailing address?". Free. Checks never cost anything.
- If yes, it goes on to "Find a local detail for the opener". If no, it stops for that person. Free. Checks never cost anything.
- AIMEE researches the company or person and returns what she found. Uses what is in your plan.
- Asks AIMEE a question about each record and saves the answer. Uses what is in your plan.
- Adds the person, or everyone on the list with an address, to a postcard campaign, which prints and mails them. It waits for your approval first. Free. Waits for your OK.
Ready for your OK.A personalized postcard, printed and mailed.Run it on mine
The payoff
What this unlocks
Each week it takes local businesses researching your topic, keeps the ones that fit your ICP and haven't been mailed lately, has AIMEE find a local detail, and mails a personalized postcard once you approve the batch.
Mail that reaches the right door and shows what it earned.
It runs on its own, every Monday at 9:00 AM.
Each week's postcards wait for your approval before anything mails.
API and MCP
Builders can integrate.
Integrate workflows like this into your own app, agentic workflows, or internal tools via API or MCP. Benefit from discounted data partnership relationships with no additional markup to you.
It's like OpenRouter, but for revenue-focused workflows you can build visually and deploy programmatically.
How it works
Step by step, in plain words
It starts every Monday at 9:00 AM, or every time a new Intent Scan arrives.
- 1MPRun Intent Scans
Intent Scan, last 24 hours
Runs an Intent Scan for each topic, waits for the people, and passes them on as a list.
The people in your latest Intent Scan for the topic. - 2IfMatches a saved filter
Fits your local ICP?
If yes, it goes on to "Mailed in the last 90 days?". If no, it stops for that person.
Who moves on and who stops here. - 3IfMailed in the last N days
Mailed in the last 90 days?
If yes, it stops for that person. If no, it goes on to "Has a mailing address?".
Who moves on and who stops here. - 4IfHas a record field
Has a mailing address?
If yes, it goes on to "Find a local detail for the opener". If no, it stops for that person.
Who moves on and who stops here. - 5AIResearch a company or person
Find a local detail for the opener
AIMEE researches the company or person and returns what she found.
A short, sourced answer about the company or person. - 6BWAsk AI on a record
Write the postcard line
Asks AIMEE a question about each record and saves the answer.
An answer, label or score for each record. - 7DMSend to postcards
Mail the postcard after you approve Waits for your OK
Adds the person, or everyone on the list with an address, to a postcard campaign, which prints and mails them. It waits for your approval first.
A personalized postcard, printed and mailed.
From $12.75 per 100 contactsIntent Scan price not included (varies by plan).
Each week's postcards wait for your approval before anything mails.
Benefits
Why teams run it
Hours back every week
All 7 steps run on their own, every Monday at 9:00 AM, so no one has to remember.
You stay in control
Anything that goes out waits for your approval first, and you can change the rules any time.
Lowest price first
Our own data runs first, then partners from the lowest price at the rates we negotiated, with no markup. Misses are free.
Start it any way
Run it on one person, a list, an audience or from your own agent, and get the results in place.
Make it yours
Start here, then make it yours
Partner data at our cost. No markup on any partner price.
- Change any step Swap, add or remove any of its 7 steps on your canvas, or ask AIMEE to do it.
- Plug in your own tools Use any partner's data at our cost, with no markup on any partner price.
- Build apps and internal tools Turn the same nodes into revenue-focused apps and tools your team runs in one click.
- Give every teammate's agent its tasks Assign tasks to each team member's agent. Only BrandWell does this.
- And more Schedule it, call it from Claude or ChatGPT, or share your version and earn 20% recurring on all referrals.
Node explorer
Customize this workflow or build your own
All 345 nodes in the builder. Pick one to watch it run.
8 nodes in this workflow
Questions, answered
How far does the $50 of included usage go?
Every plan includes $50 of usage each month. Spent only on work emails that LeadFuze finds, that is roughly 10,000 enriched leads a month. Misses are free.
Why is there no free trial?
Every plan runs on paid third-party data partners: intent signals, contact records and visitor identification. Your plan includes that data allowance, and we pay for it from day one. So instead of a trial, everything is month-to-month and you can cancel any time in-app.
What happens when the $50 runs out?
Runs pause at your limit, so nothing overspends. Top up from $10, or turn on auto top-up.
Do you mark up data partners?
No. You get the discounted rates we negotiated with each partner, with no markup on top. BrandWell data always runs first and costs less than any partner.
Can I run it on a list or from my own tools?
Yes. Run it on one person, a CSV or Google Sheet, an audience, or from Claude, ChatGPT and Zapier.
Run it on your market today.
Then share your version: 20% recurring on all referrals, and it's listed in the workflow library.
