Mail personalized postcards to qualified local businesses

Each week it takes local businesses researching your topic, keeps the ones that fit your ICP and haven't been mailed lately, has AIMEE find a local detail, and mails a personalized postcard once you approve the batch.

Use this workflowHow it works

7 stepsWeekly batchYou approve before anything is sent

The workflow diagram

Mail personalized postcards to qualified local businesses: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.Every Monday at 9:00 AM. Scores, schedules and toolsBWWHENTRIGGEREvery Monday at 9:00 AMScores, schedules and toolsThis week's local researchers. MarketPulseMPTHENThis week's localresearchersMarketPulseFits your local ICP?Fits your localICP?Mailed in the last 90 days?Mailed in thelast 90 days?Has a mailing address?Has a mailingaddress?Find a local detail for the opener. AIMEEAITHENFind a local detail forthe openerAIMEEWrite the postcard line. Audiences and recordsBWTHENWrite the postcard lineAudiences and recordsMail the postcard after you approve. Waits for your approvalDMTHENYOUR OKMail the postcard afteryou approveWaits for your approvalThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Each week it takes local businesses researching your topic, keeps the ones that fit your ICP and haven't been mailed lately, has AIMEE find a local detail, and mails a personalized postcard once you approve the batch.

Why it works. A postcard that mentions something true and local about a business gets read, and intent makes sure it lands while they are shopping.

Each week's postcards wait for your approval before anything mails.

How it works

It starts: Every Monday at 9:00 AM, or every time a new intent pull arrives.

  1. 1

    This week's local researchers

    Pulls the people researching your topic into the workflow.

  2. 2

    Fits your local ICP?

    If yes, it goes on to "Mailed in the last 90 days?". If no, it stops for that person.

  3. 3

    Mailed in the last 90 days?

    If yes, it stops for that person. If no, it goes on to "Has a mailing address?".

  4. 4

    Has a mailing address?

    If yes, it goes on to "Find a local detail for the opener". If no, it stops for that person.

  5. 5

    Find a local detail for the opener

    AIMEE researches the company or person and returns what she found.

  6. 6

    Write the postcard line

    Asks AIMEE a question about each record and saves the answer.

  7. 7

    Mail the postcard after you approve Waits for your OK

    AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • Direct Mail in your BrandWell plan
  • AIMEE in your BrandWell plan
  • A Direct Mail campaign
  • A MarketPulse topic
  • A saved ideal customer profile

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$12.75 typical per 100 contacts, up to $102.00

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

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