Mail a switch offer to a competitor's unhappy customers

What this workflow does

When someone joins your unhappy-competitor-customers audience and fits your ICP, they get a postcard with your switch offer once you approve. After it is delivered, they are enrolled in a follow-up campaign with a verified email.

Why it works. A physical switch offer that arrives while someone is frustrated with their current vendor is hard to ignore.

The postcard and the enrollment each wait for your approval.

How it works

It starts: When someone joins your unhappy-customers audience.

1. 1

   Mailed in the last 120 days?

   If yes, it stops for that person. If no, it goes on to "Fits your ICP?".

2. 2

   Fits your ICP?

   If yes, it goes on to "Mail the switch offer after you approve". If no, it stops for that person.

3. 3

   Mail the switch offer after you approve Waits for your OK

   AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

4. 4

   Wait up to 10 days for delivery

   Waits for an event, then continues. It moves on after a timeout.

5. 5

   Has a work email?

   If yes, it goes on to "Enroll in the follow-up after you approve". If no, it goes on to "Find and verify their work email".

6. 6

   Find and verify their work email

   Fills a missing work email, trying included data first and paid sources only to fill the rest.

7. 7

   Enroll in the follow-up after you approve Waits for your OK

   Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

• Workflow Wallet funds for paid lookups
• MarketPulse in your BrandWell plan
• Direct Mail in your BrandWell plan
• Outreach in your BrandWell plan
• A Direct Mail campaign
• An Outreach campaign
• A saved ideal customer profile

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

• Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
• Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
• Assumes Outreach is already enabled in your plan. Subscription fees are separate.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$25.52 typical per 100 postcards, up to $107.00

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

• Find and verify their work email

  • LeadFuze
  • QuickEnrich
  • Kitt AI
  • AI Ark
  • Tomba
  • MoltSets
  • Dropleads
  • Findymail
  • +6 more