A physical switch offer that arrives while someone is frustrated with their current vendor is hard to ignore.
- Trigger
- DMDirect Mail
- BWRules
- DABrandWell data
- OUOutreach
The right people added to your campaign.
Mail a switch offer to a competitor's unhappy customers
When someone joins your unhappy-competitor-customers audience and fits your ICP, they get a postcard with your switch offer once you approve. After it is delivered, they are enrolled in a follow-up campaign with a verified email.
- 7 steps, each new person
- You approve before anything is sent
Partner discounts passed to you, no markup- From $25.53 per 100 postcards
Sample run illustrative data
- Starts when someone joins your unhappy-customers audience. Free.
- If yes, it stops for that person. If no, it goes on to "Fits your ICP?". Free. Checks never cost anything.
- If yes, it goes on to "Mail the switch offer after you approve". If no, it stops for that person. Free. Checks never cost anything.
- Adds the person, or everyone on the list with an address, to a postcard campaign, which prints and mails them. It waits for your approval first. Free. Waits for your OK.
- Waits for an event, then continues. It moves on after a timeout. Uses what is in your plan.
- If yes, it goes on to "Enroll in the follow-up after you approve". If no, it goes on to "Find and verify their work email". Free. Checks never cost anything.
- Fills a missing work email, trying included data first and paid sources only to fill the rest. Charged per match from your wallet, lowest price first. Misses are free.
- Adds the person, or everyone on the list, to your Outreach campaign, after your approval when it is required. Free. Waits for your OK.
Ready for your OK.The right people added to your campaign.Run it on mine
The payoff
What this unlocks
When someone joins your unhappy-competitor-customers audience and fits your ICP, they get a postcard with your switch offer once you approve.
What your competitors change, and who is ready to switch.
It runs on its own, when someone joins your unhappy-customers audience.
The postcard and the enrollment each wait for your approval.
API and MCP
Builders can integrate.
Integrate workflows like this into your own app, agentic workflows, or internal tools via API or MCP. Benefit from discounted data partnership relationships with no additional markup to you.
It's like OpenRouter, but for revenue-focused workflows you can build visually and deploy programmatically.
How it works
Step by step, in plain words
It starts when someone joins your unhappy-customers audience.
- 1IfMailed in the last N days
Mailed in the last 120 days?
If yes, it stops for that person. If no, it goes on to "Fits your ICP?".
Who moves on and who stops here. - 2IfMatches a saved filter
Fits your ICP?
If yes, it goes on to "Mail the switch offer after you approve". If no, it stops for that person.
Who moves on and who stops here. - 3DMSend to postcards
Mail the switch offer after you approve Waits for your OK
Adds the person, or everyone on the list with an address, to a postcard campaign, which prints and mails them. It waits for your approval first.
A personalized postcard, printed and mailed. - 4BWWait until an event, with a timeout
Wait up to 10 days for delivery
Waits for an event, then continues. It moves on after a timeout.
The right pause before the next step. - 5IfHas a record field
Has a work email?
If yes, it goes on to "Enroll in the follow-up after you approve". If no, it goes on to "Find and verify their work email".
Who moves on and who stops here. - 6DAFind a work email
Find and verify their work email
Fills a missing work email, trying included data first and paid sources only to fill the rest.
A work email, from the lowest-priced source that has it. - 7OUEnroll in a campaign
Enroll in the follow-up after you approve Waits for your OK
Adds the person, or everyone on the list, to your Outreach campaign, after your approval when it is required.
The right people added to your campaign.
From $25.53 per 100 postcards
The postcard and the enrollment each wait for your approval.
Benefits
Why teams run it
Hours back every week
All 7 steps run on their own, when someone joins your unhappy-customers audience, so no one has to remember.
You stay in control
Anything that goes out waits for your approval first, and you can change the rules any time.
Lowest price first
Our own data runs first, then partners from the lowest price at the rates we negotiated, with no markup. Misses are free.
Start it any way
Run it on one person, a list, an audience or from your own agent, and get the results in place.
Make it yours
Start here, then make it yours
Partner data at our cost. No markup on any partner price.
- Change any step Swap, add or remove any of its 7 steps on your canvas, or ask AIMEE to do it.
- Plug in your own tools Use any partner's data at our cost, with no markup on any partner price.
- Build apps and internal tools Turn the same nodes into revenue-focused apps and tools your team runs in one click.
- Give every teammate's agent its tasks Assign tasks to each team member's agent. Only BrandWell does this.
- And more Schedule it, call it from Claude or ChatGPT, or share your version and earn 20% recurring on all referrals.
Node explorer
Customize this workflow or build your own
All 345 nodes in the builder. Pick one to watch it run.
8 nodes in this workflow
Questions, answered
How far does the $50 of included usage go?
Every plan includes $50 of usage each month. Spent only on work emails that LeadFuze finds, that is roughly 10,000 enriched leads a month. Misses are free.
Why is there no free trial?
Every plan runs on paid third-party data partners: intent signals, contact records and visitor identification. Your plan includes that data allowance, and we pay for it from day one. So instead of a trial, everything is month-to-month and you can cancel any time in-app.
What happens when the $50 runs out?
Runs pause at your limit, so nothing overspends. Top up from $10, or turn on auto top-up.
Do you mark up data partners?
No. You get the discounted rates we negotiated with each partner, with no markup on top. BrandWell data always runs first and costs less than any partner.
Can I run it on a list or from my own tools?
Yes. Run it on one person, a CSV or Google Sheet, an audience, or from Claude, ChatGPT and Zapier.
Run it on your market today.
Then share your version: 20% recurring on all referrals, and it's listed in the workflow library.
