Reach people who just left a competitor

Each week, finds people who recently left a competitor for a new job, keeps the ones whose new company fits your ICP, and has AIMEE send a congratulations note with one genuine question after you approve.

Use this workflowHow it works

7 stepsWeeklyYou approve before anything is sent

The workflow diagram

Reach people who just left a competitor: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.Every Tuesday at 7:00 AM. Scores, schedules and toolsBWWHENTRIGGEREvery Tuesday at 7:00 AMScores, schedules and toolsFind recent leavers. Paid per resultDATHENFind recent leaversPaid per resultMatch each person (LeadFuze first). Paid per resultDATHENMatch each person(LeadFuze first)Paid per resultNew company fits your ICP?New company fitsyour ICP?Already contacted?Alreadycontacted?Note the competitor background. Audiences and recordsBWTHENNote the competitorbackgroundAudiences and recordsAdd to Competitor alumni. Audiences and recordsBWTHENAdd to Competitor alumniAudiences and recordsLinkedIn note from AIMEE. Waits for your approvalAITHENYOUR OKLinkedIn note from AIMEEWaits for your approvalThis path stops hereThis path stops hereThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Each week, finds people who recently left a competitor for a new job, keeps the ones whose new company fits your ICP, and has AIMEE send a congratulations note with one genuine question after you approve.

Why it works. People who worked at a competitor know the category inside out and often bring new tools into their next company.

Each LinkedIn note waits for your approval.

How it works

It starts: Every Tuesday at 7:00 AM, or run it now.

  1. 1

    Find recent leavers

    Runs a BrandWell data lookup and brings the result back into the workflow.

  2. 2

    Match each person (LeadFuze first)

    Adds the person's role and profile details.

  3. 3

    New company fits your ICP?

    If yes, it goes on to "Already contacted?". If no, it stops for that person.

  4. 4

    Already contacted?

    If yes, it stops for that person. If no, it goes on to "Note the competitor background".

  5. 5

    Note the competitor background

    Saves what was found onto the record.

  6. 6

    Add to Competitor alumni

    Saves the people to an audience you can use anywhere.

  7. 7

    LinkedIn note from AIMEE Waits for your OK

    AIMEE writes the message and sends it only after the required approval.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • AIMEE in your BrandWell plan
  • AIMEE connected to LinkedIn
  • Your competitors
  • A saved ideal customer profile

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.26 typical per 100 contacts, up to $5.14

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Find recent leavers

    • HarvestAPI

  • Match each person (LeadFuze first)

    • LeadFuze
    • AI Ark
    • Dropleads
    • QuickEnrich
    • Hunter
    • Tomba
    • MoltSets
    • Datagma
    • +4 more

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