Mail a postcard when a champion lands somewhere new

What this workflow does

When a champion is marked as changing jobs, finds their new company's office address and mails a congratulations postcard after you approve. When it is delivered, AIMEE drafts a follow-up email.

Why it works. A physical card stands out in a new job when every inbox is flooded, and the follow-up lands with a warm memory attached.

The postcard and AIMEE's follow-up wait for your approval.

How it works

It starts: When a champion joins your Changed jobs audience, or when a job change field is set.

1. 1

   Mailed in the last 180 days?

   If yes, it stops for that person. If no, it goes on to "Find the office mailing address".

2. 2

   Find the office mailing address

   Answers a question about the company with web research.

3. 3

   Pull out the address

   AIMEE classifies, extracts or writes using your instruction.

4. 4

   Address found?

   If yes, it goes on to "Save the mailing address". If no, it stops for that person.

5. 5

   Save the mailing address

   Saves what was found onto the record.

6. 6

   Mail the congratulations card Waits for your OK

   AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

7. 7

   Wait for delivery (up to 14 days)

   Waits for an event, then continues. It moves on after a timeout.

8. 8

   Has a work email?

   If yes, it goes on to "Verify before anything is sent". If no, it goes on to "Find the missing work email".

9. 9

   Find the missing work email

   Fills a missing work email, trying included data first and paid sources only to fill the rest.

10. 10

    Email found?

    If yes, it goes on to "Verify before anything is sent". If no, it stops for that person.

11. 11

    Verify before anything is sent

    Checks the email is deliverable before anything is sent. Free checks run first.

12. 12

    Deliverable?

    If yes, it goes on to "Follow-up email from AIMEE". If no, it stops for that person.

13. 13

    Follow-up email from AIMEE Waits for your OK

    AIMEE writes the message and sends it only after the required approval.

What you need

• Workflow Wallet funds for paid lookups
• Direct Mail in your BrandWell plan
• AIMEE in your BrandWell plan
• A Direct Mail campaign
• An Outreach campaign
• A list of champions

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

• Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
• Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$25.66 typical per 100 postcards, up to $122.00

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

• Find the office mailing address

  • TinyFish
  • Perplexity
  • Search1API
  • Serper
  • Context.dev
  • Keenable
  • You.com
  • Exa
  • +2 more

• Find the missing work email

  • LeadFuze
  • QuickEnrich
  • Kitt AI
  • AI Ark
  • Tomba
  • MoltSets
  • Dropleads
  • Findymail
  • +6 more

• Verify before anything is sent

  • LeadFuze
  • ContactOut
  • Kitt AI
  • MillionVerifier
  • Dropleads
  • BounceBan
  • LimaData
  • LeadMagic
  • +4 more