Reach new businesses in a ZIP code

Every month it searches Maps around a ZIP code, skips places already in your market, finds the owner of each new business, and mails a welcome postcard after you approve.

Use this workflowHow it works

6 stepsMonthlyYou approve before anything is sent

The workflow diagram

Reach new businesses in a ZIP code: workflow diagramThe 6 steps of this workflow, from its trigger to the final step.On the 1st of each month at 9:00 AM. Scores, schedules and toolsBWWHENTRIGGEROn the 1st of each monthat 9:00 AMScores, schedules and toolsSearch Maps around the ZIP code. Paid per resultDATHENSearch Maps around theZIP codePaid per resultAlready in your local market?Already in yourlocal market?Save as new in the ZIP code. Audiences and recordsBWTHENSave as new in the ZIPcodeAudiences and recordsFind the owner. Paid per resultDATHENFind the ownerPaid per resultHas a street address?Has a streetaddress?Mail a welcome postcard after you approve. Waits for your approvalDMTHENYOUR OKMail a welcome postcardafter you approveWaits for your approvalThis path stops hereThis path stops hereThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Every month it searches Maps around a ZIP code, skips places already in your market, finds the owner of each new business, and mails a welcome postcard after you approve.

Why it works. New businesses are setting up vendors right now, and a welcome card reaches them before competitors' lists catch up.

Postcards wait for your approval.

How it works

It starts: On the 1st of each month at 9:00 AM, or run now.

  1. 1

    Search Maps around the ZIP code

    Runs a BrandWell data lookup and brings the result back into the workflow.

  2. 2

    Already in your local market?

    If yes, it stops for that person. If no, it goes on to "Save as new in the ZIP code".

  3. 3

    Save as new in the ZIP code

    Saves the people to an audience you can use anywhere.

  4. 4

    Find the owner

    Finds the right people at each company.

  5. 5

    Has a street address?

    If yes, it goes on to "Mail a welcome postcard after you approve". If no, it stops for that person.

  6. 6

    Mail a welcome postcard after you approve Waits for your OK

    AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

What you need

  • Workflow Wallet funds for paid lookups
  • Direct Mail in your BrandWell plan
  • A Direct Mail campaign

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$46.28 typical per 100 companies with the unlimited Lead Database, up to $106.78

$46.44 otherwise, per 100 companies, up to $107.01

Priced for one person per company. Each extra person adds about $45.93 per 100 companies, including up to $2.00 for the Lead Database contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Search Maps around the ZIP code

    • Litescrape

  • Find the owner

    • Dropleads
    • LeadsForge
    • QuickEnrich
    • LeadFuze
    • Icypeas
    • LeadMagic
    • Hunter

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