Email two days after the postcard lands

When Direct Mail confirms a postcard was delivered, BrandWell finds and verifies the person's work email and enrolls them two business days later in a campaign that references the card.

Use this workflowHow it works

8 stepsEach deliveryYou approve before anything is sent

The workflow diagram

Email two days after the postcard lands: workflow diagramThe 8 steps of this workflow, from its trigger to the final step.When a postcard is delivered. Direct MailBWWHENTRIGGERWhen a postcard isdeliveredDirect MailAlready in a campaign?Already in acampaign?Has a work email?Has a work email?Find their work email. Paid per resultDATHENFind their work emailPaid per resultVerify it before enrolling. Paid per resultDATHENVerify it beforeenrollingPaid per resultDeliverable?Deliverable?Wait two business days. Waits and logicBWTHENWait two business daysWaits and logicEnroll with the postcard follow-up after you approve. Waits for your approvalOUTHENYOUR OKEnroll with the postcardfollow-up after you…Waits for your approvalCall instead: no deliverable email. OutreachOUTHENCall instead: nodeliverable emailOutreachThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When Direct Mail confirms a postcard was delivered, BrandWell finds and verifies the person's work email and enrolls them two business days later in a campaign that references the card.

Why it works. An email that says "you should have our card on your desk" gets opened because the name is already familiar.

Enrollment waits for your approval.

How it works

It starts: When a postcard is delivered, or when a postcard is mailed.

  1. 1

    Already in a campaign?

    If yes, it stops for that person. If no, it goes on to "Has a work email?".

  2. 2

    Has a work email?

    If yes, it goes on to "Verify it before enrolling". If no, it goes on to "Find their work email".

  3. 3

    Find their work email

    Fills a missing work email, trying included data first and paid sources only to fill the rest.

  4. 4

    Verify it before enrolling

    Checks the email is deliverable before anything is sent. Free checks run first.

  5. 5

    Deliverable?

    If yes, it goes on to "Wait two business days". If no, it goes on to "Call instead: no deliverable email".

  6. 6

    Wait two business days

    Waits for the time you set before the next step.

  7. 7

    Call instead: no deliverable email

    Creates a follow-up task for the right person.

  8. 8

    Enroll with the postcard follow-up after you approve Waits for your OK

    Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

  • Workflow Wallet funds for paid lookups
  • Direct Mail in your BrandWell plan
  • Outreach in your BrandWell plan
  • A Direct Mail campaign
  • An Outreach campaign

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.041 typical per 100 contacts, up to $15.00

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Find their work email

    • LeadFuze
    • QuickEnrich
    • Kitt AI
    • AI Ark
    • Tomba
    • MoltSets
    • Dropleads
    • Findymail
    • +6 more

  • Verify it before enrolling

    • LeadFuze
    • ContactOut
    • Kitt AI
    • MillionVerifier
    • Dropleads
    • BounceBan
    • LimaData
    • LeadMagic
    • +4 more

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