Follow up when a postcard brings a visit

What this workflow does

When a postcard recipient visits your site, it checks the match is confident and that they have not replied, then enrolls them in a follow-up campaign that references the postcard and the page they read.

Why it works. A visit right after a postcard is the clearest sign it worked, and an email that same week connects the two touches.

Enrollment waits for your approval.

How it works

It starts: When a postcard recipient visits your site.

1. 1

   Confident match?

   If yes, it goes on to "Replied in the last 30 days?". If no, it stops for that person.

2. 2

   Replied in the last 30 days?

   If yes, it stops for that person. If no, it goes on to "Already in the follow-up campaign?".

3. 3

   Already in the follow-up campaign?

   If yes, it stops for that person. If no, it goes on to "Enroll in the postcard follow-up".

4. 4

   Enroll in the postcard follow-up Waits for your OK

   Adds eligible contacts to your Outreach campaign, after your approval when it is required.

What you need

• TrafficID in your BrandWell plan
• Direct Mail in your BrandWell plan
• Outreach in your BrandWell plan
• An Outreach campaign
• The TrafficID tag on your site

What it costs

Uses what is already in your plan. Nothing is charged per result.

• Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
• Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
• Assumes Outreach is already enabled in your plan. Subscription fees are separate.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.