Prioritize social leads who also show intent

What this workflow does

When a stream result has a contact, BrandWell checks whether the person is in your latest MarketPulse pull or visited your site. Those who did get a big score boost and are queued for Outreach after you approve; the rest get a small boost.

Why it works. Posting about a problem and researching it at the same time is a much stronger buying signal than either one alone.

Outreach enrollment waits for your approval.

How it works

It starts: When a contact is found for a result.

1. 1

   In your latest intent pull?

   If yes, it goes on to "Add 25 points". If no, it goes on to "Visited your site in the last 30 days?".

2. 2

   Visited your site in the last 30 days?

   If yes, it goes on to "Add 25 points". If no, it goes on to "Add 5 points".

3. 3

   Add 25 points

   Adds or removes score points.

4. 4

   Add 5 points

   Adds or removes score points.

5. 5

   Queue for Outreach after you approve Waits for your OK

   Queues the social result for Outreach. It waits for your approval first.

What you need

• MarketPulse in your BrandWell plan
• TrafficID in your BrandWell plan
• SocialStreams in your BrandWell plan
• Outreach in your BrandWell plan
• A SocialStreams stream
• An Outreach campaign
• A MarketPulse topic

What it costs

Uses what is already in your plan. Nothing is charged per result.

• Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
• Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
• Assumes SocialStreams is already enabled in your plan. Subscription fees are separate.
• Assumes Outreach is already enabled in your plan. Subscription fees are separate.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.