Send a postcard to your most engaged social leads

When a social lead who fits your ICP has posted or engaged in your streams several times this month, they get a postcard once you approve, and are queued for Outreach after it is delivered.

Use this workflowHow it works

6 stepsAs results arriveYou approve before anything is sent

The workflow diagram

Send a postcard to your most engaged social leads: workflow diagramThe 6 steps of this workflow, from its trigger to the final step.When a contact is found for a result. SocialStreamsBWWHENTRIGGERWhen a contact is foundfor a resultSocialStreamsEngaged in the last 30 days?Engaged in thelast 30 days?Fits your ICP?Fits your ICP?Mailed in the last 90 days?Mailed in thelast 90 days?Mail a postcard after you approve. Waits for your approvalDMTHENYOUR OKMail a postcard after youapproveWaits for your approvalWait up to 10 days for delivery. Waits and logicBWTHENWait up to 10 days fordeliveryWaits and logicQueue for Outreach after you approve. Waits for your approvalSSTHENYOUR OKQueue for Outreach afteryou approveWaits for your approvalThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When a social lead who fits your ICP has posted or engaged in your streams several times this month, they get a postcard once you approve, and are queued for Outreach after it is delivered.

Why it works. A physical card after repeated online engagement stands out in a way another email cannot.

The postcard and the Outreach enrollment each wait for your approval.

How it works

It starts: When a contact is found for a result.

  1. 1

    Engaged in the last 30 days?

    If yes, it goes on to "Fits your ICP?". If no, it stops for that person.

  2. 2

    Fits your ICP?

    If yes, it goes on to "Mailed in the last 90 days?". If no, it stops for that person.

  3. 3

    Mailed in the last 90 days?

    If yes, it stops for that person. If no, it goes on to "Mail a postcard after you approve".

  4. 4

    Mail a postcard after you approve Waits for your OK

    AIMEE personalizes a postcard, which is printed and mailed. It waits for your approval first.

  5. 5

    Wait up to 10 days for delivery

    Waits for an event, then continues. It moves on after a timeout.

  6. 6

    Queue for Outreach after you approve Waits for your OK

    Queues the social result for Outreach. It waits for your approval first.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • SocialStreams in your BrandWell plan
  • Direct Mail in your BrandWell plan
  • Outreach in your BrandWell plan
  • A SocialStreams stream
  • A Direct Mail campaign
  • An Outreach campaign
  • A saved ideal customer profile

What it costs

Each postcard is personalized, printed and mailed, and charged only when it ships.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes SocialStreams is already enabled in your plan. Subscription fees are separate.
  • Assumes Direct Mail is already enabled in your plan. Subscription fees are separate.
  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$12.75 typical per 100 postcards, up to $102.00

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

Related workflows