Stop outreach after a bounce

When an email bounces, it stops the sequence right away.

Use this workflowHow it works

5 stepsEach bounce

The workflow diagram

Stop outreach after a bounce: workflow diagramThe 5 steps of this workflow, from its trigger to the final step.Each time an email bounces. OutreachBWWHENTRIGGEREach time an emailbouncesOutreachStop the sequence. OutreachOUTHENStop the sequenceOutreachHard bounce?Hard bounce?Mark the address invalid. Audiences and recordsBWTHENMark the address invalidAudiences and recordsTag as bounced. OutreachOUTHENTag as bouncedOutreachTag as a soft bounce. OutreachOUTHENTag as a soft bounceOutreachThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When an email bounces, it stops the sequence right away. Hard bounces mark the address invalid and tag the contact; soft bounces get their own tag so you can retry later.

Why it works. Sending again to a bad address hurts every other email from that mailbox, so the fastest stop protects deliverability.

Nothing is sent. Sequences stop automatically.

How it works

It starts: Each time an email bounces, or when a bounce or complaint is reported.

  1. 1

    Stop the sequence

    Stops the sequence so no one is contacted twice.

  2. 2

    Hard bounce?

    If yes, it goes on to "Mark the address invalid". If no, it goes on to "Tag as a soft bounce".

  3. 3

    Mark the address invalid

    Saves what was found onto the record.

  4. 4

    Tag as a soft bounce

    Tags the contact so you can find and filter them later.

  5. 5

    Tag as bounced

    Tags the contact so you can find and filter them later.

What you need

  • Outreach in your BrandWell plan
  • Outreach

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes Outreach is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

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