Is PPC Worth It? Calculate ROAS, Margin and Acquisition Cost
Evaluate PPC with worked ecommerce and service-business examples. Separate ROAS from ROI, calculate customer economics and plan a bounded advertising test.
Julia McCoy6 min read
BrandWell Blog
Marketing insightsfor growth teams.
Practical guides to buyer intent, search and AI visibility, outbound, and the work AIMEE can take off your plate.
Explore the blog
Latest articles.
Page 78 of 95
Will SEO Die With AI Search? Evidence and Practical Next Steps
Understand SEO’s role in AI search, the limits of E-E-A-T claims, and a practical content review and measurement workflow using current RankWell.
Julia McCoy5 min read
What Is Keyword Research? A Practical Content Decision Workflow
Investigate search questions, interpret intent and metrics, and choose whether to create or improve a page using current Visibility and RankWell workflows.
Julia McCoy4 min read
Transactional Keywords: Examples, Page Fit, and Measurement
Understand transactional keywords, distinguish buying actions from comparisons, and map relevant queries to useful pages with BrandWell and RankWell.
Julia McCoy5 min read
Commercial Keywords: Examples, Buyer Questions, and Page Planning
Distinguish commercial research from transactions, map buyer questions to useful pages, and measure qualified outcomes without assuming purchase readiness.
Julia McCoy4 min read
Navigational Keywords: Examples, Destinations and Measurement
Map branded queries to useful pages, fix outdated login and pricing destinations, and measure search and visit behavior with current Google guidance.
Julia McCoy4 min read
Types of Keywords: Search Intent, Examples, and How to Use Them
Understand the four common search-intent types, overlapping keyword categories, and a practical BrandWell workflow for turning research into a page plan.
Julia McCoy4 min read
How to Increase Organic Keywords With Useful Content
Turn Search Console query opportunities into focused page improvements. Follow a seven-step research, RankWell editing, technical review, and measurement workflow.
Farnaz Kia6 min read
Informational Keywords: Examples and a Practical Content Workflow
Recognize informational searches, choose a useful format, and answer real questions with BrandWell research, original examples, and reliable sources.
Julia McCoy4 min read
Put your next growth opportunity to work.
Start with the product you need. Connect the work with AIMEE.